Opening Session: Reinvention with Intention

TED-Style Spotlight: Chef Maria Mazon
Executive Chef and Owner, Boca Tacos y Tequila
Bold Flavor, Bold Branding
A high-energy, personal talk about creativity, cultural authenticity, and building a destination-driven culinary brand.

TED-Style Spotlight: Terry Vesci
Founder, Pine Lavender Farm
Rooted in Place: Growing Community Through Agritourism
How one woman transformed family land into a flourishing agritourism destination. Terry shares her story of resilience, sustainability, and building a brand that blends wellness, nature, and local pride.

TED-Style Spotlight: Latasha Causey
President, Phoenix Raceway
Breaking Barriers, Building Legacy
As the first Black female president of a NASCAR track, Latasha brings a powerful perspective on leadership, visibility, and embracing change. Her story highlights how elevating community, culture, and inclusion can drive momentum for entire regions.

Fireside Conversation: Reinvention with Intention
This conversation will explore how bold identity, storytelling, and purpose can shape powerful brands and entire places—from a culinary empire to a wine label to an indigenous-led social enterprise.

Why it works:

• Three radically different journeys, all rooted in authenticity and place
• Inspires destinations to lead with meaning, not just marketing
• Showcases reinvention across food, wine, culture, and community