Out of Office & Into Your Destination
JW Marriott Phoenix Desert Ridge Resort & Spa
Sponsored by Expedia Group Media Solutions
Join U.S. Travel’s Katie Denis and Cait DeBaun as they dive into the Project: Time Off (P:TO) data that has the power to drive visitation. The P:TO team will share findings from the hot-off-the-presses report, "Under-Vacationed America: A Look at Vacation Habits Across the U.S.," that will be released at ESTO. You will also get an in-depth look at brand new travel personas that dig beyond vacation behavior and into travel preferences that will allow for better audience targeting.
- Learn where your destination ranks in terms of how many vacation days they use, how often they travel and how they like to enjoy their downtime.
- Discover detailed personas about key audiences—from young Millennials to beach-goers to working moms—and what they mean for your marketing.
- Hear new case examples of destinations using Project: Time Off research to create marketing and communications campaigns.