Out of Office & Into Your Destination

August 13, 2018 - 4:00pm to 5:00pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 1-5

Sponsored by Expedia Group Media Solutions 

Join U.S. Travel’s Katie Denis and Cait DeBaun as they dive into the Project: Time Off (P:TO) data that has the power to drive visitation. The P:TO team will share findings from the hot-off-the-presses report, "Under-Vacationed America: A Look at Vacation Habits Across the U.S.," that will be released at ESTO. You will also get an in-depth look at brand new travel personas that dig beyond vacation behavior and into travel preferences that will allow for better audience targeting.

Session Takeaways:

  1. Learn where your destination ranks in terms of how many vacation days they use, how often they travel and how they like to enjoy their downtime.
  2. Discover detailed personas about key audiences—from young Millennials to beach-goers to working moms—and what they mean for your marketing.
  3. Hear new case examples of destinations using Project: Time Off research to create marketing and communications campaigns.

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.