Planning the Regional Road Trip

Visitors don’t think about state lines when dreaming of where to go, so why should we when marketing our destinations? From idea to execution, we will look at both the demand and supply sides of planning a multi-state road trip. Panelists will share what motivates travelers to plan a regional road trip and how destination marketers can work with each other, tour operators, editors and influencers to create and promote road trips to their destinations.

Audience Takeaways:

• Understand how travelers think about road trips across multiple states
• Learn how destination marketers, tour operators, editors and influencers have worked together to create and promote regional road trips
• Discuss methods for measuring and evaluating the results of campaigns that include multiple states