Post-strategic Planning Success: Turning the Plan into Reality

What’s the secret to successful implementation of a statewide strategic plan? How do other state tourism teams maintain momentum behind strategic initiatives over time? In this session, a panel of state tourism executives will share their experiences of effective plan implementation across a variety of channels including marketing and brand, partner engagement, and operations. Session attendees will also have an opportunity to engage in facilitated group discussions to advance their own approaches to strategic plan management and implementation.