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Punch Above Your Weight: Maximizing Your Small DMO’s Marketing Budget

August 16, 2021 - 10:30am to 11:30am

All the technological expertise and creative talent in the world can’t help your brand if you don’t have a clear strategic vision. Whether it’s media, branding or creative, everything must be driven by a strong and focused brand position. Goals should be realistic, repeatable and designed to evolve and improve year-over-year. Less can be more, so focus on measuring outcomes, investing in the most effective strategies and executing them with authenticity and authority—after all, you’re the expert on your region. 

Melyssa Reeves Headshot

Melyssa Reeves

Melyssa Reeves,