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Punch Above Your Weight: Maximizing Your Small DMO’s Marketing Budget


August 16, 2021 - 10:30am to 11:30am

All the technological expertise and creative talent in the world can’t help your brand if you don’t have a clear strategic vision. Whether it’s media, branding or creative, everything must be driven by a strong and focused brand position. Goals should be realistic, repeatable and designed to evolve and improve year-over-year. Less can be more, so focus on measuring outcomes, investing in the most effective strategies and executing them with authenticity and authority—after all, you’re the expert on your region. 



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Melyssa

Melyssa Reeves

Melyssa Reeves,