Solutions Hub: How to Create an Always-On Travel Demand Engine

August 7, 2022 - 12:30pm to 2:00pm
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DeVos Place Convention Center
Grand Gallery Lobby

Destination marketers are tasked with boosting visitation and driving local economic impact. With a crowded MarTech and AdTech landscape along with misleading KPIs, destination marketers need to not only justify spend and prove marketing impact, but also maximize digital media performance and drive real business outcomes for their destinations. Every Destination is unique and so are the visitors it attracts. A demand engine allows destinations to create travel demand and invite best visitors to have the largest impact on the local economy.

During this session, we’ll discuss how you can create a hyper-efficient, outcome-driven demand engine for your destinations that attracts the right visitors – all while proving that every dollar spent on marketing efforts yields positive economic impact. Additionally, we’ll dive deeper into the three fundamental demand stages.

Key learnings will include how to:

  • Acquire net new visitors
  • Identify hand raisers ready to travel in your consideration set
  • Maintain current share of vacation by retaining past/loyal visitors
  • Measure the direct, unmodeled impact for every dollar invested

The Solutions Hubs (formerly Innovation Hubs) offer 15-minute presentations that provide DMOs hands-on education and marketing insights. Attendees will have the opportunity to attend all six presentations in any order.