Solutions Hub: Making Your Content Work Smarter, Not Harder: Why Storytelling Needs Scale

In the new, uncharted era of travel: Good storytelling always prevails. Brand content has a tremendous impact. So why is it so hard to scale, measure and most importantly, draw insights from? In this session, Nativo’s Travel Team will explore the magic of combining the art of storytelling with the science of distribution technology and how destination marketers can use this technology to drive real, measurable impact in 2022 and beyond. You’ll walk away with a clearer (no fluff) understanding of why branded content is the ultimate consideration-building tool for destination marketers, how to scale and measure your existing content, and how to set up your content strategy to break through the competitive clutter for lasting ROI.

The Solutions Hubs (formerly Innovation Hubs) offer 15-minute presentations that provide DMOs hands-on education and marketing insights. Attendees will have the opportunity to attend all six presentations in any order.