Tread Lightly: Destination Marketing in the Age of Overtourism
JW Marriott Phoenix Desert Ridge Resort & Spa
Sponsored by Mars Petcare's BETTER CITIES FOR PETS™ Program
Tourism growth tests the boundaries of the environment and the quality of life for the people who live in popular tourism destinations. In some destinations, this leads to a backlash from its residents. Destinations need to consider the long-term implications of tourism in order to ensure that the right balance is achieved between economic, environmental and social value. William Bakker will share his learnings and insights from working with DMOs around the world to tackle these new challenges.