Web3: The Future of the Internet

Crypto, NFTs, gaming, blockchain, and the metaverse fall under the umbrella of Web3 (short for Web 3.0), and the opportunities today are as transformational as the emergence of Web 2.0 almost two decades ago. This working group welcomes anyone curious about how brands are leveraging Web3 to grow their audiences and generate funding/revenue in new ways. The end goal is to cut through the noise and confusion to identify strategies that our industry can adopt for destination development and marketing in collaboration with our communities.

PLEASE NOTE: We ask that all ESTO sponsors refrain from attending the peer open forums to foster an environment of collaboration for staff from DMOs and state tourism offices. Thanks for your understanding!