Web3: What Destination Leaders Need to Know, Today

This session will provide an objective overview of Web3 (short for Web 3.0) today, and the opportunities for destination leaders to capitalize on the future of the internet. We’ll share real-world case studies about how other industries are capitalizing on crypto, NFTs, blockchain and the metaverse to expand their customer base and revenue streams. And, we’ll provide takeaways from an earlier ESTO work group that identified strategies for leveraging Web3 to optimize destination development and marketing in new ways.