What Have You Done for Me Lately?

From county government to destination marketing organizations to private sector businesses, there's a long list of stakeholders that play a crucial role in the success of the state's tourism industry. As the state tourism office, it is our mission to market the destinations and attractions our stakeholders represent; however, maintaining relationships, creating opportunities for collaboration, and "fairly" promoting the numerous tourism products can be challenging. Learn how to leverage social media, co-op marketing, and international/domestic sales to manage expectations and prove the value of the state tourism office.