What is People-Based Marketing?

August 13, 2018 - 11:00am to 12:00pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 8

Sponsored by TimeZoneOne.

The goal of destination marketing has always been to understand potential and existing visitors and engage with them directly. Traditionally, the only marketing channels that have allowed destinations to do this have been email and direct email, where personalized messages can be tailored on a one-to-one basis.

Now, using a people-based approach, destinations can persistently and accurately engage customers with personalized messages and measure improved campaign lift and return on investment across all digital and linear channels.

This panel discussion will explore why the people-based approach is the future of digital marketing, and will explain how people-based marketing will enhance targeting, improve measurement and reduce fraud.

Session Takeaways:

  • What is people based and what are the benefits of this approach?
  • How are travel companies embracing people based?
  • What problems does this solve and why should I be thinking this way?
  • Who is doing this successfully today and what are some of the key technologies enabling this? 



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