Chris AdamsMiles Partnership
Chris
Miles Partnership
2018 Program of Events
Take a look at the program of events from ESTO 2018 in Phoenix.
Download a printable program of events here
| Speaker | Time & Location | Session |
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8:00am to 12:00pm Mesa, Arizona Other |
ESTO Cares gives back to the communities we visit. Help turn hunger into hope with your own two hands! Volunteers will pack nutritious meals for hungry children around the world at the FEED MY STARVING CHILDREN warehouse in Mesa, Arizona, just 20 minutes from ESTO's host hotel....
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11:00am to 6:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Foyer Networking |
Sponsored by Tempest.
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's... |
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11:00am to 4:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Sonoran D Networking |
Sponsored by The Cultural Traveler.
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11:00am to 5:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Registration East Other |
Sponsored by Longwoods International
Registration is located at the base of the escalators. |
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1:00pm to 5:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 3-5 Closed Meeting |
Sponsored by Sojern.
The business meeting for the National Council of State Tourism Directors is a time for members to review programs and services, discuss strategy and connect on critical policy issues. NCSTD members only. |
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2:00pm to 5:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 1-2 Closed Meeting |
Sponsored by Sojern.
The Destinations Council Board of Advisors' meeting is a time for members to review programs and services, discuss strategy and connect on critical policy issues. Destinations Council board members only. |
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Multiple Speakers |
2:00pm to 3:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 8 General Session |
Presented and sponsored by Miles Partnership.
Industry co-ops or participation programs can expand industry engagement, revenue and marketing opportunities for destination marketing organizations. As a leader in industry co-op... |
Multiple Speakers |
2:00pm to 3:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 7 General Session |
Presented and sponsored by Expedia Group Media Solutions.
At the session, Expedia Group Media Solutions will share its latest custom research that unpacks trends on the growing category of bleisure travelers, as in those... |
Multiple Speakers |
2:00pm to 3:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 9-12 General Session |
Presented and sponsored CrowdRiff.
Visuals remain the most influential type of content for today’s travelers, with higher recall and shareability than content without visuals. It can be challenging to satisfy the demand for visual... |
Multiple Speakers |
2:00pm to 3:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 6 General Session |
Presented and sponsored by Simpleview.
Tourism marketing has changed significantly over the last decade and is on the cusp of another big evolution. New technologies and concepts are becoming a reality including big data,... |
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3:30pm to 3:45pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon Foyer Networking |
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Multiple Speakers |
3:45pm to 5:15pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 8 General Session |
Presented and sponsored by Miles Partnership.
Industry co-ops or participation programs can expand industry engagement, revenue and marketing opportunities for destination marketing organizations. As a leader in industry co-op... |
Multiple Speakers |
3:45pm to 5:15pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 7 General Session |
Presented and sponsored by Expedia Group Media Solutions.
At the session, Expedia Group Media Solutions will share its latest custom research that unpacks trends on the growing category of bleisure travelers, as in those... |
Multiple Speakers |
3:45pm to 5:15pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 9-12 General Session |
Presented and sponsored CrowdRiff.
Visuals remain the most influential type of content for today’s travelers, with higher recall and shareability than content without visuals. It can be challenging to satisfy the demand for visual... |
Multiple Speakers |
3:45pm to 5:15pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 6 General Session |
Presented and sponsored by Simpleview.
Tourism marketing has changed significantly over the last decade and is on the cusp of another big evolution. New technologies and concepts—including big data, marketing automation and... |
| Speaker | Time & Location | Session |
|---|---|---|
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8:00am to 6:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Registration East Other |
Sponsored by Longwoods International
Registration is located at the base of the escalators. |
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8:00am to 6:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Foyer Networking |
Sponsored by Tempest.
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's Awards... |
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8:00am to 5:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Sonoran D Networking |
Sponsored by The Cultural Traveler.
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8:30am to 9:45am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro General Session |
Join Brand USA and learn about the key trends driving inbound tourism, as well as other travel insights including:
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9:00am to 11:00am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 3-5 Closed Meeting |
NCSTD members only.
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Multiple Speakers |
10:00am to 12:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro General Session |
Sponsored by Mailman X. Powered by the Destinations Council.
DMO and CVBs only. There are many social issues that destination marketers are confronted with, but three have been at the forefront in recent years: Destination and workforce... |
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11:30am to 1:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Wildflower B Closed Meeting |
By invitation only
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12:30pm to 3:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 13 Closed Meeting |
By invitation only.
The STAN meeting at ESTO is the only forum for state Travel Industry Association's to network and learn from colleagues who encounter similar challenges in dealing with state legislatures and congressional delegations. It is a valuable opportunity to pick up new methods... |
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Multiple Speakers |
1:30pm to 4:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 1-2 Professional Development Network Session |
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
With destination development becoming an increasing focus area for state and jurisdictional destination... |
Multiple Speakers |
1:30pm to 4:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Sonoran H-K Professional Development Network Session |
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This is your "Thinking Out Loud" session. Share your sales and marketing creative wisdom, and hear from your peers... |
Multiple Speakers |
1:30pm to 4:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 9-10 Professional Development Network Session |
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session focuses on research challenges and opportunities destinations are facing. Discussion... |
Multiple Speakers |
1:30pm to 4:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 7 Professional Development Network Session |
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
GDPR… Social Influencers… Big Data… UGC… Email Marketing… Content Distribution… Video… Sequential Retargeting…... |
Multiple Speakers |
1:30pm to 4:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 8 Professional Development Network Session |
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session will focus on two areas that impact all state tourism offices—creating specific marketing campaigns and... |
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1:30pm to 4:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 6 Professional Development Network Session |
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
Find out how destinations are highlighting hungry goats, leveraging concierge blitzes and spotlighting... |
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1:30pm to 4:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 3-5 Professional Development Network Session |
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session provides an opportunity for open discussion with your state tourism peers. During the session... |
Multiple Speakers |
1:30pm to 4:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 11-12 Professional Development Network Session |
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session is for all visitor services professionals, from front-line workers to decision-making directors.... |
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4:00pm to 4:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon Foyer Networking |
Sponsored by Smithsonian Media
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Multiple Speakers |
4:30pm to 5:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro General Session |
Sponsored by Destination Analysts.
Join this session to hear from U.S. Travel experts on research insights, funding defense strategies and economic development. You will walk away with an overview of:
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6:30pm to 8:00pm Phoenix, Arizona Musical Instrument Museum Networking |
Kick off your ESTO experience by mingling with colleagues and new friends at the opening reception. Enjoy some light hors d'oeuvres and cocktails at the one-of-a-kind MIM, the Musical Instrument Museum. The MIM invites ESTO...
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| Speaker | Time & Location | Session |
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7:00am to 4:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Registration East Other |
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7:00am to 6:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Foyer Networking |
Sponsored by Tempest.
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's... |
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7:45am to 8:30am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Networking |
Sponsored by Food Network Magazine
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Multiple Speakers |
8:45am to 9:30am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro General Session |
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9:30am to 10:30am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Keynote |
Sponsored by Meredith Travel Marketing.Part futurist and part Indiana Jones, Dustin Garis embarked on one of the most extensive research expeditions of its kind, spanning 50 countries across 6 continents. From this, he...
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10:30am to 10:50am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon Foyer Networking |
Sponsored by TripTuner.
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Multiple Speakers |
11:00am to 12:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 6 Concurrent Session |
Sponsored by TimeZoneOne.
As federal and state government funding sources continue to be reduced, all eyes are turning to occupancy taxes and other tourism funding as the cure for general fund shortages. Now more than ever, tourism leaders need to be... |
Multiple Speakers |
11:00am to 12:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 1-5 Concurrent Session |
Soonsored by TimeZoneOne.
DMO marketing campaigns can flip the page forward or flat-out flop. However, how we react to both and what we learn from the them can make our marketing and customer experiences better overall. Hear how Visit Panama... |
Multiple Speakers |
11:00am to 12:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Sonoran H-I Concurrent Session |
Sponsored by TimeZoneOne.
In this hands-on workshop, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-organization would trigger, and how to... |
Multiple Speakers |
11:00am to 12:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 7 Concurrent Session |
Sponsored by TimeZoneOne.
With a variety of research and analytics platforms out there, how do you make sense of it all? How does research drive your creative execution and how do you present data so it is digestible and understandable... |
Multiple Speakers |
11:00am to 12:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 9-13 Concurrent Session |
Sponsored by TimeZoneOne.
Mudslides, riots, earthquakes, shootings…there are so many unexpected disasters that have taken place in recent years, and they could easily happen in your destination. The question is, are you prepared? Hear... |
Multiple Speakers |
11:00am to 12:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 8 Concurrent Session |
Sponsored by TimeZoneOne.
The goal of destination marketing has always been to understand potential and existing visitors and engage with them directly. Traditionally, the only marketing channels that have allowed destinations to do this have... |
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12:15pm to 2:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Networking |
Sponsored by TripAdvisor
Be sure to attend this luncheon to hear the latest from Brand USA. Also, don't miss the presentation of the State Tourism Director of the Year! |
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2:15pm to 3:15pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro General Session |
Sponsored by Mars Petcare's BETTER CITIES FOR PETS™ Program
Tourism growth tests the boundaries of the environment and the quality of life for the people who live in popular tourism destinations. In some... |
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3:15pm to 3:45pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon Foyer Networking |
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4:00pm to 5:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 7 Concurrent Session |
Sponsored by Expedia Group Media Solutions.
The emerging field of decision science will soon have a game-changing effect on how marketers communicate. Evidence is uncovered every day by social scientists, neuroscientists and behavioral... |
Multiple Speakers |
4:00pm to 5:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 8 Concurrent Session |
Sponsored by Expedia Group Media Solutions.
The importance of relationships cannot be overstated, but deep and meaningful connections take something many of us don’t have…time. In this session, three panelists will share their “hacks... |
Multiple Speakers |
4:00pm to 5:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 9-13 Concurrent Session |
Sponsored by Expedia Group Media Solutions.
Do you want international visitors in your destination, but you lack an international airport and are not exactly a household name in Asia, Australia, Europe and South America? How you do... |
Multiple Speakers |
4:00pm to 5:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Sonoran H-I Concurrent Session |
Sponsored by Expedia Group Media Solutions.
In this hands-on workshop, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-... |
Multiple Speakers |
4:00pm to 5:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 1-5 Concurrent Session |
Sponsored by Expedia Group Media Solutions
Join U.S. Travel’s Katie Denis and Cait DeBaun as they dive into the Project: Time Off (P:TO) data that has the power to drive visitation. The P:TO team will share findings from the hot-off-... |
Multiple Speakers |
4:00pm to 5:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 6 Concurrent Session |
Sponsored by Expedia Group Media Solutions.
Debate Topics:
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5:00pm to 6:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Foyer Networking |
Sponsored by Arrivalist.
Catch up with colleagues or mingle with first-time attendees before you hit the town. Libations and light hors d'oeuvres will be served. |
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Multiple Speakers |
6:00pm to 7:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Sonoran F Networking |
Have you learned a few tips and tricks over the years that has helped you immensely in your career? Share the wealth during this informal happy hour session. Attendees are encouraged to share their own hacks and how-tos over some cocktails. (This is intended to be a fun follow-up to today's Hacks...
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6:00pm to 7:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Sonoran G Networking |
Have you ever launched a campaign or had an idea that didn't exactly turn out how you expected? Exchange your stories of the good, the bad and the ugly during this informal happy hour session. Attendees are encouraged to share their destination flops over a few cocktails. (This is intended to...
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| Speaker | Time & Location | Session |
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7:30am to 2:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Registration East Other |
Sponsored by Longwoods International
Registration is located at the base of the escalators. |
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7:30am to 7:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Foyer Networking |
Sponsored by Tempest. Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 14, at ESTO's Awards...
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8:15am to 9:00am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Networking |
Sponsored by Travel Channel
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9:15am to 10:15am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro General Session |
Sponsored by Best Western Hotels & Reorts
In this provocative session we will:
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10:15am to 10:35am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon Foyer Networking |
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10:45am to 11:45am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 7 Concurrent Session |
Sponsored by TravMedia.
The emerging field of decision science will soon have a game-changing effect on how marketers communicate. Evidence is uncovered every day by social scientists, neuroscientists and behavioral economists that proves people are... |
Multiple Speakers |
10:45am to 11:45am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 6 Concurrent Session |
Sponsored by TravMedia.
State tourism offices and city-level DMOs are always pitching their locales to travel media and social media influencers, resulting in earned media and brand-building exposure. In recent years, there’s been a proliferation of... |
Multiple Speakers |
10:45am to 11:45am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 1-5 Concurrent Session |
Sponsored by TravMedia.
Talk to anyone in tourism marketing, communications or public relations and the topic will come up before too long—influencers. Our expert panel of marketing professionals and influencers themselves won’t develop your strategy... |
Multiple Speakers |
10:45am to 11:45am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Sonoran H-I Concurrent Session |
Sponsored by TravMedia.
In this hands-on workshop, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-organization would trigger, and how to use a... |
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10:45am to 11:45am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 9-13 Concurrent Session |
Sponsored by TravMedia.
This is a follow-up to the Tuesday morning general session, presented by Jeff Fromm. After personally interviewing ESTO attendees about their top marketing hot buttons, Jeff will discuss the following in... |
Multiple Speakers |
10:45am to 11:45am JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 8 Concurrent Session |
Sponsored by TravMedia
Video is the most important content form but it is so expensive to produce. It does not have to be. Get a quick overview of how to best create a video strategy that covers video creation and distribution, rights... |
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12:00pm to 1:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Networking |
Sponsored by HomeAway.
Enjoy lunch with your colleagues and hear about plans for ESTO 2019 from the future host city and state. The winner of the Meredith Travel Marketing Scholarship will also be announced. |
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1:45pm to 2:15pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro General Session |
Sponsored by MMGY Global.
Marketing is being overrun with technology, but that can be a good thing. Marketers must master these new tools to move faster, adapt more quickly, and manage an increasingly complex set of customer experience... |
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2:15pm to 2:45pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro General Session |
Sponsored by MMGY Global
Consumer expectations are rising and brands are being challenged to deliver helpful, personal and frictionless experiences. At the same time, with the growth of connected devices, the complexity of the marketing... |
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2:45pm to 3:15pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon Foyer Networking |
Sponsored by Nomadic Agency
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3:30pm to 4:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 9-13 Concurrent Session |
Sponsored by Nomadic Agency.
This is a follow-up to the Tuesday afternoon ESTOx general session, presented by Scott Brinker. The marketing world is in the middle of five major disruptions that are reshaping the profession of marketing... |
Multiple Speakers |
3:30pm to 4:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 6 Concurrent Session |
Sponsored by Nomadic Agency.
This session will provide you valuable insights from Longwoods and Miles on why this is a market that continues to grow in numbers and economic impact. Destinations will share best practices on how to market to... |
Multiple Speakers |
3:30pm to 4:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 1-5 Concurrent Session |
Sponsored by Nomadic Agency.
Talk to anyone in tourism marketing, communications or public relations and the topic will come up before too long—influencers. Our expert panel of marketing professionals and influencers themselves won’t develop your... |
Multiple Speakers |
3:30pm to 4:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 7 Concurrent Session |
Sponsored by Nomadic Agency.
With so much going on in digital marketing, finding the time to keep up with new developments can feel overwhelming. Social media has also changed a lot over the past few years. One main difference is that today it is... |
Multiple Speakers |
3:30pm to 4:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Sonoran H-I Concurrent Session |
Sponsored by Nomadic Agency.
In this hands-on workshop, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-organization would trigger, and how... |
Multiple Speakers |
3:30pm to 4:30pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Canyon 8 Concurrent Session |
Sponsored by Nomadic Agency.
Video is the most important content form but it is so expensive to produce. It does not have to be. Get a quick overview of how to best create a video strategy that covers video creation and distribution,... |
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6:30pm to 7:15pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Foyer Networking |
Sponsored by Visit Phoenix and enhancements provided by JW Marriott Desert...
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7:15pm to 9:00pm JW Marriott Phoenix Desert Ridge Resort & Spa Grand Saguaro Networking |
Sponsored by Arizona Office of Tourism and Miles Partnership
Join us for the annual Destiny and Mercury Awards Dinner and Presentation that honors marketing excellence for destination... |
LEARN MORE ABOUT TEXAS
Registration Opens Early 2019
Registration Opens Early 2019
Don't miss the destination-marketing event of the year!
ESTO (Educational Seminar for Tourism Organizations) is the premier annual learning and knowledge-sharing forum for destination marketing professionals. It is unique in that it is created by and exclusively for this specific target audience. ESTO is not open to other industry sectors, with the exception of a limited number of official ESTO sponsors.
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