2019 Program of Events

Take a look at this year's program of events.
 

Speaker Time & Location Session
8:00am to 12:00pm


Other
Advance registration required. Click here to sign up now! 
Give back to the local Austin community by attending the annual ESTO Cares event. Join the Central Texas Foodbank...
11:00am to 4:00pm
JW Marriott Austin

Networking
11:00am to 5:00pm
JW Marriott Austin

Other
Sponsored by
Registration is located at the base of the escalators.
11:00am to 6:00pm
JW Marriott Austin

Networking
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 20, at ESTO's Awards Dinner and Presentation.
1:00pm to 5:30pm
JW Marriott Austin

Closed Meeting
Sponsored by
The business meeting for the National Council of State Tourism Directors is a time for members to review programs and services, discuss strategy and connect on critical policy issues.
NCSTD members only.
2:00pm to 3:30pm
JW Marriott Austin

General Session
Presented and sponsored by
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
2:00pm to 3:30pm
JW Marriott Austin

General Session
Presented and sponsored by Expedia Group Media Solutions.
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
2:00pm to 3:30pm
JW Marriott Austin

General Session
Presented and sponsored by Miles Partnership.
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
2:00pm to 3:30pm
JW Marriott Austin

General Session
Presented and sponsored by Simpleview.
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
2:00pm to 5:00pm
JW Marriott Austin

Closed Meeting
Sponsored by
The Destinations Council Board of Advisors' meeting is a time for members to review programs and services, discuss strategy and connect on critical policy issues.
Destinations Council board members only.
3:30pm to 3:45pm
JW Marriott Austin

Networking
3:45pm to 5:15pm
JW Marriott Austin

General Session
Presented and sponsored by CrowdRiff.
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
3:45pm to 5:15pm
JW Marriott Austin

General Session
Presented and sponsored by Expedia Group Media Solutions.
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
3:45pm to 5:15pm
JW Marriott Austin

General Session
Presented and sponsored by Miles Partnership.
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
3:45pm to 5:15pm
JW Marriott Austin

General Session
Presented and sponsored by Simpleview.
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
Speaker Time & Location Session
8:00am to 5:00pm
JW Marriott Austin

Networking
8:00am to 6:00pm
JW Marriott Austin

Networking
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 20, at ESTO's Awards Dinner and Presentation.
8:00am to 6:00pm
JW Marriott Austin

Other
8:30am to 9:30am
JW Marriott Austin

General Session
Coffee and breakfast pastries will be served.
9:00am to 11:00am
JW Marriott Austin

Closed Meeting
NCSTD members only.
9:45am to 11:45am
JW Marriott Austin

General Session
Powered by the Destinations Council.
City and regional DMOs and CVBs only.
 
 
12:00pm to 1:30pm
JW Marriott Austin

Concurrent Session
12:00pm to 1:30pm
JW Marriott Austin

Concurrent Session
12:00pm to 1:30pm
JW Marriott Austin

Concurrent Session
Sponsored by
12:00pm to 1:30pm
JW Marriott Austin

Concurrent Session
12:30pm to 3:30pm
JW Marriott Austin

Closed Meeting
By invitation only.
The STAN meeting at ESTO is the only forum for state Travel Industry Association's to network and learn from colleagues who encounter similar challenges in dealing with state legislatures and congressional delegations. It is a valuable opportunity to pick up new methods...
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
With destination development becoming an increasing focus area for state and jurisdictional destination...
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This is your "Thinking Out Loud" session. Share your sales and marketing creative wisdom, and hear from your peers...
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session focuses on research challenges and opportunities destinations are facing. Discussion...
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
GDPR… Social Influencers… Big Data… UGC… Email Marketing… Content Distribution… Video… Sequential Retargeting…...
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session will focus on two areas that impact all state tourism offices—creating specific marketing campaigns and...
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
Find out how destinations are highlighting hungry goats, leveraging concierge blitzes and spotlighting...
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session provides an opportunity for open discussion with your state tourism peers. During the session...
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session is for all visitor services professionals, from front-line workers to decision-making directors....
4:30pm to 5:00pm
JW Marriott Austin

Networking
  • Anirban
    Basu
    Sage Policy Group, Inc.

5:00pm to 6:00pm
JW Marriott Austin

General Session
Sponsored by
This presentation supplies a detailed discussion regarding global, national and regional economic performance using the most current data available. Special attention is devoted to certain aspects of economic life, including the performance of financial, labor, real estate ...
6:30pm to 8:00pm


Networking
Speaker Time & Location Session
7:00am to 4:00pm


Other
7:00am to 6:00pm
JW Marriott Austin

Networking
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 20, at ESTO's Awards Dinner and Presentation.
 
7:45am to 8:30am
JW Marriott Austin

Networking
8:45am to 9:30am
JW Marriott Austin

General Session
  • Roy
    Spence
    GSD&M and The Purpose Institute

9:30am to 10:30am
JW Marriott Austin

Keynote
10:30am to 10:50am
JW Marriott Austin

Networking
11:00am to 12:00pm
JW Marriott Austin

Concurrent Session
Matador Network Founder and CEO Ross Borden speaks to an exciting panel of brand experts with specific expertise in cross-platform content marketing. This discussion explores the benefits and challenges of innovative campaigns whereby brands partner with DMOs in order to create more dynamic...
12:15pm to 2:00pm
JW Marriott Austin

Networking
Sponsored by
Be sure to attend this luncheon to hear the latest from Brand USA. Also, don't miss the presentation of the State Tourism Director of the Year!
 
  • Shabnam
    Mogharabi
    SoulPancake

2:15pm to 2:45pm
JW Marriott Austin

General Session
  • Lee
    McCabe
    Alibaba Group

2:45pm to 3:15pm
JW Marriott Austin

General Session
3:15pm to 3:45pm
JW Marriott Austin

Networking
  • Nancy
    Harhut
    HBT Marketing

4:00pm to 5:00pm
JW Marriott Austin

Concurrent Session
Sponsored by
In marketing, as in Scrabble, some words are worth more than others. They're the words with the power to convince and convert—the ones that drive marketers' success in headlines, subject lines, advertising copy and other marketing communications.
And with mobile readership increasingly shrinking...
4:00pm to 5:00pm
JW Marriott Austin

Concurrent Session
Sponsored by
Is your destination welcoming to all visitors without discrimination? In this session you will hear inspirational stories of how organizations are implementing diversity, equity and inclusion best practices internally, which has lead to expanded outreach to marginalized and minority...
4:00pm to 5:00pm
JW Marriott Austin

Concurrent Session
Sponsored by
Matador Network Founder and CEO Ross Borden speaks to an exciting panel of brand experts with specific expertise in cross-platform content marketing. This discussion explores the benefits and challenges of innovative campaigns whereby brands partner with DMOs in order to create more dynamic...
5:00pm to 6:30pm
JW Marriott Austin

Networking
Sponsored by
The Great ESTO Debates are coming to the main stage, in conjunction with our reception. Learn and laugh while enjoying some tasty libations and light hors d'oeuvres. 
 
Speaker Time & Location Session
7:30am to 2:00pm
JW Marriott Austin

Other
7:30am to 7:00pm
JW Marriott Austin

Networking
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 20, at ESTO's Awards Dinner and Presentation. 
8:15am to 9:00am
JW Marriott Austin

Networking
  • Neil
    Pasricha
    The Institute for Global Happiness

9:15am to 10:15am
JW Marriott Austin

General Session
10:15am to 10:35am
JW Marriott Austin

Networking
  • Nancy
    Harhut
    HBT Marketing

10:45am to 11:45am
JW Marriott Austin

Concurrent Session
In marketing, as in Scrabble, some words are worth more than others. They're the words with the power to convince and convert—the ones that drive marketers' success in headlines, subject lines, advertising copy and other marketing communications.
And with mobile readership increasingly shrinking...
10:45am to 11:45am
JW Marriott Austin

Concurrent Session
Do your residents have negative views of tourism and have resentment toward your visitors? Does your local community appreciate the economic value tourism brings to the region? Asking these questions to gauge resident sentiment may seem scary, but the results can be extremely valuable and eye...
12:00pm to 1:30pm
JW Marriott Austin

Networking
Sponsored by
Enjoy lunch with your colleagues and hear about plans for ESTO 2020 from the future host city and state. The winner of the Meredith Travel Marketing Scholarship will also be announced.
 
1:45pm to 2:45pm
JW Marriott Austin

General Session
2:45pm to 3:15pm
JW Marriott Austin

Networking
3:30pm to 4:30pm
JW Marriott Austin

Concurrent Session
6:30pm to 7:15pm
JW Marriott Austin

Networking
Every night, fans are gathering, guitars are tuning, crowds are cheering and music is filling up this city until it’s standing-room only. Get ready for your last night at ESTO in Austin—you’re with the band, so dress accordingly. 
7:15pm to 9:00pm
JW Marriott Austin

Networking
Sponsored by
When it comes to music in Texas, you’re in for way more than steel guitars and country stars. Here, you’ll find every music genre you can think of: from Rock and Roll to Tejano, to Texas Blues, Hip Hop, and the iconic Country and Western. Music is a rite of passage in Texas and a way to experience...

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.