Catch Adam Burke
Adam Burke serves as President & CEO of Los Angeles Tourism & Convention Board, the official, non-profit tourism promotion organization for the City of Angels. With its mission to “improve the quality of life for all Angelenos through the economic and community benefits of tourism,” Los Angeles Tourism is proud to represent over 1,000 Member businesses across the region who depend on tourism for their livelihoods.
As one of the world’s most diverse and welcoming destinations, tourism is one of the region’s leading drivers of employment, business sales, and tax revenues. In support of this vital industry, Burke is responsible for overseeing global branding, promotional, and sales strategies for LA through the organization’s eight dedicated offices around the world. He first joined Los Angeles Tourism as Chief Operating Officer in 2016.
With more than 30 years of travel & tourism industry experience, Burke previously served as Senior Vice President, Customer Loyalty for Hilton Worldwide with global management responsibility for the award-winning Honors customer loyalty program. During his 17 years with the Hilton organization, he held management positions in a variety of functional areas including strategic planning, international marketing, leisure & multi-brand marketing, sales integration, business development, CRM, and enterprise technology.
Burke is actively engaged in advocating for the nation’s tourism sector and has been appointed to serve on the United States Travel & Tourism Advisory Board. He also represents the U.S. as a Vice Chair of the World Tourism Alliance, and also serves on the Governance Committee of U.S. Travel Association, the Board of Trustees for the Destinations International Foundation, and the Advisory Committee of the Meetings Mean Business Coalition. Burke also serves on the Executive Committee of Tourism Diversity Matters and the Equity, Diversity & Inclusion Committee of Destinations International, where he co-chairs the CEO Engagement Subcommittee.
Locally, Burke serves on the Executive Committee of the LA County Economic Development Corporation, and the Boards of the Los Angeles Area Chamber of Commerce and Sister Cities of LA, as well as the Advisory Boards of the LA Sports & Entertainment Commission and Allen Robinson’s Within Reach Foundation. In addition, he is the current Board Vice Chair of L.A. Works, the region’s largest community volunteer action network.