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Bill Geist

Chief Instigator
Bill Geist Headshot

Bill Geist is the Chief Instigator at DMOproz (aka Zeitgeist Consulting), a firm specializing in strategic planning, organizational advocacy, governance, marketing and legislative issues for Destination Marketing Organizations across the Americas. Since 1995, Bill has worked with over 200 DMOs from Alaska to Belize. Formerly the CEO of the Greater Madison (WI) CVB (now Destination Madison), Bill was at the epicenter of the public battle to build a downtown lakefront convention center designed by Frank Lloyd Wright. Bill holds an MBA from the University of Wisconsin-Madison and an undergraduate degree in Political Science. His second book is entitled “Destination Leadership,” and he is the host of the DMOU Podcast (Destination Marketing Organization University), interviewing the best and brightest DMO professionals each month. Bill is also a contributing author to the Destinations International sponsored “Fundamentals in Destination Marketing” and is currently serves on the Board of the Destinations International Foundation.