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Caitlin Johnson

Director of Industry Initiatives
Virginia Tourism Corporation
Caitlin Johnson

Caitlin Castainca Johnson serves as the Director of Operations and Industry Initiatives for the Partnership Marketing division of Virginia Tourism Corporation. She has overseen many tourism industry partner focused projects for VTC including DRIVE Tourism, Orthophonic Joy: The 1927 Bristol Sessions Revisited, and Crush Friday. Most recently she worked on updating the Statewide Tourism Plan (DRIVE 2.0) and launched the DRIVE Outdoor workshop grant program. Mrs. Johnson was raised in East Tennessee where she earned a M.S. degree from the University of Tennessee in Communications and Advertising. She resides in Richmond with her husband, son, and their corgi.