Skip to main content

Carroll Rheem

Founder & CEO
iolite group
Carroll Rheem Headshot

Carroll is one of the most trusted and recognized thought leaders in travel & tourism. For nearly 20 years, she has drawn on her expertise spanning marketing strategy, consumer behavior, economics, and data analytics to generate actionable market intelligence with a distinctively holistic perspective. Her career-long passion for creating clarity and insight into the industry's ever-changing environment has led countless organizations to better decisions.

Before founding iolite group, Carroll headed insights and analytics at Brand USA, consumer research at Phocuswright and distribution strategy at Starwood Hotels & Resorts. She holds a BA in Economics from New York University and a MMH from Cornell School of Hotel Administration.