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Jamie Simpson

Senior Vice President, Account Strategy
Praytell

Jamie is a Senior Vice President at Praytell, a creative communications agency, where she leads the travel practice. She and her team handle the North American PR efforts for Destination Canada and Air New Zealand which includes everything from crisis communication and experiential build-outs to breakthrough storytelling.

Prior to joining Praytell, Jamie most recently served as Vice President, Global Communications for the Los Angeles Tourism & Convention Board. During her seven years with the organization, she and her team expanded the destination’s global PR presence and demonstrably grew quality coverage year-over-year. Her strengths lie in bringing teams together to develop and execute results-driven programming, whether that be broadcast integrations, Super Bowl activations, economic recovery programs or more.

Over the course of her 18-year career, Jamie has handled the public relations efforts for nearly every type of travel, tourism and hospitality business, from home-sharing brands, airlines and OTA’s to hotel chains, loyalty programs and city-, state- and national-level DMO’s.

Prior to her time with Los Angeles Tourism, Jamie was with MWW, M Booth and The Zimmerman Agency.