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Jason Berman

Managing Director, Digital & Media Strategy
NYC & Company
Jason Berman Headshot

Jason Berman is the Managing Director, Digital & Media Strategy at NYC & Company. 

In his role, Jason oversees the global digital and media strategy, with a focus on advertising (TV, OOH, print, radio), digital media (search, display, social media, influencer), and owned channels such as and email marketing to raise the profile of NYC and to inspire visitation to the five boroughs.

Before joining NYC & Company, Jason led Social Media and Digital Entertainment at DIRECTV. He has also held key marketing positions in the hospitality industry at brands including W Hotels, Starwood Preferred Guest and Denihan Hospitality Group. 

Jason is a graduate of DePaul University’s Kellstadt School of Business in Chicago and the University of Kansas. He resides on Manhattan’s Upper West Side with his wife and three children.