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Jennifer Chun

Director of Tourism Research
State of Hawaii Department of Business, Economic Development & Tourism
Jennifer Chun

Jennifer Chun is the Director of Tourism Research for the State of Hawai‘i Department of Business Economic Development and Tourism (DBEDT), leading the Research & Economic Analysis Division’s Tourism Research Branch, which provides strategic analytical information about Hawai‘i tourism and conducts special research that supports the state’s marketing and product development efforts, planning by industry partners, and policy making. The Tourism Research Branch works closely with the Hawai‘i Tourism Authority.

Jennifer was previously the Director of Tourism Research for Hawai‘i Tourism Authority. She has analyzed tourism data in Hawai‘i for more than 25 years. Prior to joining HTA, she was the practice Director at Hospitality Advisors LLC, Hawai‘i’s leading hotel, tourism, and real estate consulting firm and was formerly a member of PricewaterhouseCoopers LLP’s Global Hospitality & Leisure Industry Group.