Karen Riordan serves as the President & CEO of the Myrtle Beach Area Chamber and CVB, where she spends her time working with the business community and driving tourism for the destination.
Karen brings 30+ years of marketing and business management experience, working as CEO for the Greater Williamsburg Chamber & Tourism Alliance, as well as at top marketing firms in Washington, D.C. and Boston, MA.
Over the course of her career, Karen has led marketing programs for leading brands in tourism, including Visit Williamsburg, The Bahamas Ministry of Tourism, Royal Caribbean International, Amtrak, Choice Hotels International and Celebrity Cruises.
Karen graduated from Boston College with a B.A. in Speech Communications and English.
She was recognized in March 2021 as the first female President and CEO of the Chamber at the City of Myrtle Beach’s celebration of Women’s History Month. In 2018 she was named Chamber Executive of the Year by the Virginia Association of Chamber of Commerce Executives. She is the 2013 recipient of the American Advertising Federation’s Silver Medal award for service to the community and a 2012 honoree of the Washington Business Journal’s “Women Who Mean Business.”
When not working on branding, Karen’s passions include traveling, animal welfare, walking the beach, and all things made of chocolate.