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Kirk Hulstein

Industry Outreach, Development and Research Director
South Dakota Department of Tourism
Krik Hulstein Headshot

Kirk Hulstein has worked with the department for 14 years and leads the Industry Outreach, Development and Research team. He provides oversight on many of the research initiatives by monitoring the state of the travel industry, consumer insights, market research, campaign response and audience segmentation and profiles. Prior to his current role, he was employed at Wells Fargo Financial Bank and was responsible for underwriting loans, business development and management of an auditing team. He also serves as current chair of the CenStates Chapter of the Travel and Tourism Research Association. When he’s not out actively promoting the Rushmore State or diving into tourism data, he can be found fishing for walleye on Lake Oahe or just enjoying the great outdoors with his family.