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Lynne Coxwell

Director of Research
Louisiana Office of Tourism
Lynne Coxwell

Lynne Coxwell began her career in the tourism industry in 2007, as a Domestic and Canadian Marketing Specialist for the Louisiana Office of Tourism. With a restructure in the agency, she transitioned to the research section as a Research Policy Analyst. In April 2016, Lynne was promoted to Director of Research where she is charged with analyzing data; keeping the Louisiana travel industry abreast of significant travel trends and market changes; evaluating policies and procedures; administering the state historical markers program, along with many other job duties. In her 16 years in the industry, Lynne has built solid relationships for the state with industry partners, stakeholders, and vendors.

Prior to tourism, Lynne worked in the non-profit sector for several years. She holds a Masters of Business Administration from Southeast Louisiana University and a Bachelors of Business Administration from the University of Louisiana at Monroe.

Lynne is a member of the Southeast Tourism Society (STS) where she achieved certification as a Travel Marketing Professional (TMP) in 2012. She became a member of the Southeast States Chapter of TTRA (SETTRA) Board of Directors in 2012, where she served as Chair of Communications Committee from 2012 to 2016; was voted Secretary in 2013; then voted to Vice President in 2014 to 2016, where she also served as Co-Chair on the Conference Planning Committee for the 2015-2016 term; and served as Chapter President from 2016 to 2018. Lynne served on the TTRA International Board of Directors since 2019 and is now serving as 2nd Vice-President.