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Mia Vlaar

Economic Development Director
Town of Vail, Colorado


Mia is a seasoned executive providing strategic leadership in destination marketing and business development for the town of Vail, Colorado. Mia is passionate about smart growth that benefits benefit community and culture. Fully committed to principles of stewardship, Mia recently completed the adoption of Vail's Stewardship Roadmap, a ten-year vision that strives to create a balance between the tourism economy, the environment, and the community in Vail. Mia believes in creative consensus with a strong focus on maximizing innovation, technology, and data. A passionate advocate for brand, loyalty, and customer satisfaction, Mia works collaboratively with private and non-profit partners to ensure a positive customer experience. Her global sales and marketing experience provides a unique perspective, having lived in three different countries for over four years.