Michele began her adventure at Simpleview after 6 years in the hospitality industry. Throughout her time as part of Simpleview's digital marketing team she has gained experience and knowledge in SEO, Paid Media, conversion rate optimization (CRO), and more areas of the martech stack. As a CRO Analyst, Michele helps deliver customer success by analyzing and implementing growth driven website strategies for DMOs. She is also responsible for guiding the strategic success of clients' Conversion Rate Optimization and UX consulting engagement, while providing leadership and experience in helping to architect the ideal site experience. Michele Barnes is a road warrior and traveler extraordinaire. In addition to her love of exploring new and exciting destinations, Michele also has a special place in her heart for Disneyland — she is a former Disney Intern, after all which is where she discovered her passion for customer service, sales, and marketing!