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Rosina Barbastefano

Director, Consumer Research
Brand USA
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Rosina Barbastefano Headshot

Rosina Barbastefano is director, consumer research for Brand USA, the nation’s destination marketing organization with the mission of increasing international visitation to the United States, fueling the nation’s economy, and enhancing the image of the USA worldwide. In this role, Rosina executes and supports the global market intelligence program that informs both internal and cooperative partner initiatives.