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Scott Peacock

Director of Marketing & Communications
Visit North Carolina
Scott Peacock Headshot

Scott Peacock is the Director of Tourism Marketing and Communications at Visit North Carolina, a business unit of the Economic Development Partnership of North Carolina (EDPNC). Visit North Carolina’s work amplifies the voice of partner destination organizations statewide to increase visitation, visitor spending, tourism-generated tax revenue and broader economic development across all of North Carolina’s regions and 100 counties.

Employing his nearly 20 years of marketing and communications experience and over 15 years specializing in destination marketing and economic development, Scott leads a team overseeing the state's efforts to attract domestic and international visitors alike

With the goal to establish North Carolina as the premier destination in the East, Scott works to develop and execute brand positioning and messaging, as well as drive integrated marketing and communications efforts through a research-backed strategy. His team is tasked with highlighting the state's scenic beauty, sights and experiences, bringing to life the stories and characters of North Carolina from the mountains to the sea.

Scott has also previously served as the chair of the PR and Communications Task Force Chair for Destinations International, the Public Relations Society of America’s Travel and Tourism Section and the International Business Development Committee for Wake County Economic Development. He’s also been a member of the U.S. Travel Association’s Communications Advisory Committee as well as Wake County Economic Development’s Marketing Advisory Committee.

Prior to joining Visit North Carolina, Scott was the Director of Public Relations and International Tourism at Visit Raleigh and previously oversaw public relations efforts for Ohio-based Destination Cleveland and Experience Columbus. Scott began his career working in the marketing agency world with both B2B and B2C clients. He and his family live in Raleigh.