Taisa Veras is the director of social media at NYC & Company. She oversees the strategy and execution of all social media channels both domestic and international. Her focus is utilizing social to raise the profile of New York City and to inspire travel, exploration and positive word of mouth about the five boroughs. She also supports vibrancy marketing programs such as NYC Restaurant Week, Broadway Week, Off-Broadway Week, Must-See Week and the #SeeYourCity UGC campaign initiative. She works with various media agencies that oversee the social paid efforts for big campaign initiatives and manages NYC & Company's Chinese social media agency.