2016 NCSTD Mercury Awards
The Mercury Awards recognize members for excellence and creative accomplishment in state destination marketing and promotion; and inspire, through showcasing outstanding work, the continued development of imaginative and exciting marketing and promotional programs.
Congratulations to the 2016 Mercury Award Winners
|Branding and Integrated Marketing Campaign: Destination Marketing Budget < $10 million||Illinois Office of Tourism|
|Co-Op Marketing||Idaho Department of Commerce, Division of Tourism|
|Digital Campaign||Idaho Department of Commerce, Division of Tourism|
|Niche Targeting||Alabama Tourism Department|
|Public Relations Campaign||Nevada Division of Tourism|
|Print Advertising||South Dakota Department of Tourism|
|Print Visitors Guide||Utah Office of Tourism, Film & Global Branding|
|Social Media Campaign||Louisiana Office of Tourism|
|Special Projects||Virginia Tourism Corporation|
|Broadcast Advertising: Television||Travel Oregon|
|Travel Website||Louisiana Office of Tourism|
|Judges’ Choice||Louisiana Office of Tourism|
The entry period for the NCSTD Mercury Awards is April/May.
2016 State Tourism Director of the Year Award
The State Tourism Director of the Year Award honors a tourism director that has clearly influenced the obvious and measurable improvement of a state’s "travel and tourism profile" with his/her leadership. Each year, such success is measured in relationship to the amount of money and staff that the director has at his/her disposal.
Candidates are nominated by other state tourism directors and a slate of three finalists is presented for selection by ballot. Call for nominations is typically in May/June.
Congratulations to the 2016 State Tourism Director of the Year:
Utah Office of Tourism, Film & Global Branding