What Gets Measured Gets Modified

Modify?

Yes! To modify is to transform.

Every destination marketing campaign is striving for a connection with potential visitors. It’s a relationship, a dance, a series of opportunities to resonate and convert potential visitors to each destination’s unique experiences.

Destinations continually measure, adjust and modify their messages to personalize their contact with travelers. The more a destination measures, the more it relates.  The more potential visitors a destination relates to, the more it converts destination advocates.

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