What to Expect at ESTO
Each year, ESTO delivers bold content, dynamic learning formats and opportunities to connect and equip destination leaders with insights they can immediately put into action.
Session Format
- Keynotes: Bold ideas and big-picture insights from industry leaders.
- Mini Keynotes: Fast-paced spotlights on emerging strategies.
- Presentations: Case studies and research-driven sessions.
- Take-Off Talks: Short, story-driven talks with big impact.
- Roundtables: Interactive discussions and peer exchange.
A Look Back at ESTO 2025
In Phoenix, the ESTO 2025 program set a new standard for how destination leaders learn and connect. Attendees experienced:
- Immersive activations, including the hands-on AI Playground, where marketers explored practical applications of emerging technologies.
- Fresh networking formats, such as Beyond the Classroom, designed to foster collaboration and exchange outside traditional sessions.
- Purpose-driven engagement, highlighted by the expanded ESTO Cares initiative.
These highlights exemplify ESTO’s ongoing commitment to building programs that push boundaries and inspire action.
Event Policies
For full details including information around cancellations, substitutions, payments and photography, explore U.S. Travel’s general event policies and ESTO-specific guidelines.