2025 Recap
From inspiring keynotes to hands-on breakout sessions, attendees at ESTO 2025 gained practical insights into the trends shaping travel and tourism. Destination marketing leaders shared strategies around data, storytelling and community engagement, giving destination organizations new tools to strengthen their impact. Beyond the sessions, ESTO was all about connections, with plenty of opportunities to meet peers, share ideas and spark partnerships that will carry the industry forward.
This year also marked the debut of the AI Playground, a hands-on space where attendees could experiment with new tools and see how artificial intelligence can shape the future of marketing. Combined with actionable takeaways, fresh perspectives and a renewed sense of purpose, the AI Playground added an exciting new layer of exploration. The energy and collaboration at ESTO 2025 showed how powerful it is when destination leaders come together to learn and grow. ESTO continues to be the must-attend event for the destination marketing community, helping us move forward with inspiration and impact.
