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Destiny and Mercury Awards

Entries for U.S. Travel's ESTO 2024 Awards are now CLOSED.


The U.S. Travel ESTO Awards recognize U.S. Travel destination and state tourism office members for excellence and creative accomplishment in destination marketing and promotion and foster the development of imaginative and innovative destination marketing promotion programs.

ESTO Destiny Awards Logo

The Destiny Awards recognize U.S. Travel destination members for excellence and creative accomplishment in destination marketing and promotion at the local and regional level; and foster the development of imaginative and innovative destination marketing promotion programs and activities.

The Destiny Awards are open to all DMOs or CVBs that are members of the U.S. Travel Association. Winners are honored at ESTO's Tuesday night Awards Dinner and Presentation.

ESTO Mercury Awards Logo

The Mercury Awards recognize members for excellence and creative accomplishment in state and territory destination marketing and promotion; and inspire, through showcasing outstanding work, the continued development of imaginative and exciting marketing and promotional programs.

The Mercury Awards are open to all U.S. state and territory tourism offices that are members of the U.S. Travel Association. Winners are honored at ESTO's Tuesday night Awards Dinner and Presentation.


Important Information

Eligibility & Guidelines 
Learn more about who is eligible to submit, entry fees and important qualifications for submission.

Frequently Asked Questions
Get answers to your ESTO Awards questions here.

Learn How to Create a Compelling Entry

Awards Timeline

View our ESTO 2023 Destiny and Mercury Awards Winners

Other ESTO Awards

STATE TOURISM DIRECTOR OF THE YEAR

The State Tourism Director of the Year award demonstrates a clear influence and measurable improvement of their states' travel and tourism profile. Learn more.