The Destiny Awards recognize U.S. Travel destination members for excellence and creative accomplishment in destination marketing and promotion at the local and regional level; and foster the development of imaginative and innovative destination marketing promotion programs and activities.
The Destiny Awards are open to all DMOs or CVBs that are members of the U.S. Travel Association. Winners are honored at ESTO's Tuesday night Awards Dinner and Presentation.
The Mercury Awards recognize members for excellence and creative accomplishment in state and territory destination marketing and promotion; and inspire, through showcasing outstanding work, the continued development of imaginative and exciting marketing and promotional programs.
The Mercury Awards are open to all U.S. state and territory tourism offices that are members of the U.S. Travel Association. Winners are honored at ESTO's Tuesday night Awards Dinner and Presentation.
Important Information
Eligibility & Guidelines
Learn more about who is eligible to submit, entry fees and important qualifications for submission.
Judging Criteria
Review best practices for creating a compelling award entry.
Last Year's Winners
Congratulations to the 2017 ESTO award winners!
Case Studies
Learn from past years' award winners.
Awards Timeline
Panel of Judges
The ESTO awards program grows every year in size and profile, thanks in big part to our talented judging panel. Learn more about the criteria our judges use to evaluate ESTO award submissions.
About the Destiny and Mercury Awards
Other ESTO Awards
STATE TOURISM DIRECTOR OF THE YEAR
The State Tourism Director of the Year award demonstrates a clear influence and measurable improvement of their states' travel and tourism profile. Learn more.
DMO RISING STAR AWARD
The Destinations Council Rising Star is a professional, new to the DMO space, that has made a big impact on the travel and tourism industry in their short tenure. Learn more.
ESTO (Educational Seminar for Tourism Organizations) is the premier annual learning and knowledge-sharing forum for destination marketing professionals. It is unique in that it is created by and exclusively for this specific target audience. ESTO is not open to other industry sectors, with the exception of a limited number of official ESTO sponsors.
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