Logo Destiny Awards


The Destiny Awards recognize U.S. Travel destination members for excellence and creative accomplishment in destination marketing and promotion at the local and regional level; and foster the development of imaginative and innovative destination marketing promotion programs and activities.

The Destiny Awards are open to all DMOs or CVBs that are members of the U.S. Travel Association. Winners are honored at ESTO's Tuesday night Awards Dinner and Presentation.


View Categories


Logo Mercury Awards


The Mercury Awards recognize members for excellence and creative accomplishment in state and territory destination marketing and promotion; and inspire, through showcasing outstanding work, the continued development of imaginative and exciting marketing and promotional programs.

The Mercury Awards are open to all U.S. state and territory tourism offices that are members of the U.S. Travel Association. Winners are honored at ESTO's Tuesday night Awards Dinner and Presentation.


View Categories


Important Information


Eligibility & Guidelines 
Learn more about who is eligible to submit, entry fees and important qualifications for submission.


Judging Criteria 
Review best practices for creating a compelling award entry.


Last Year's Winners 
Congratulations to the 2017 ESTO award winners!


Case Studies 
Learn from past years' award winners.


Learn More


Awards Timeline


2018 ESTO Awards timeline with June 1 deadline


Learn More



Panel of Judges

The ESTO awards program grows every year in size and profile, thanks in big part to our talented judging panel. Learn more about the criteria our judges use to evaluate ESTO award submissions.

Jessica Beinecke
Jessica Beinecke
Creator, "I Know This Spot," Chinese Travel Video Series
JM Beinecke LLC
Ian Brown
Ian Brown
VP, Senior Marketing Manager
JPMorgan Chase & Co.
Dr. Simon Hudson
Dr. Simon Hudson
Center of Economic Excellence in Tourism, University of South Carolina
Talia Salem
Talia Salem
Urban Nomad Content and Consulting
Kulin Strimbu
Kulin Strimbu
Rich Media Exchange

About the Destiny and Mercury Awards

The 2018 ESTO Awards are OPEN. Enter Today!
Award Photos
award winners
physical awards
state tourism director of the year
table setting
awards room
rising stars
award categories
award winners 2



Other ESTO Awards



The State Tourism Director of the Year award demonstrates a clear influence and measurable improvement of their states' travel and tourism profile. Learn more.




The Destinations Council Rising Star is a professional, new to the DMO space, that has made a big impact on the travel and tourism industry in their short tenure. Learn more.


Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.