Ideas that Travel
At ESTO 2025, we’re shaping the future of destination marketing together. This is your chance to spark creativity, share transformative strategies and elevate the industry alongside peers and thought leaders.
Ready to make your mark? We’re calling on passionate professionals to craft compelling content and join us in rewriting what’s possible for destinations.
Key Dates to Know
- Call for Content Opens: January 7
- Submission Deadline: January 27
- Acceptance Notifications: By the end of March
Who Can Submit?
- Eligibility: Submissions are open to all U.S. Travel members and non-members.
- Guidelines for Partners: Ally members and partners are welcome, but sessions must focus on insights and solutions—not sales. Content should showcase real-world case studies that inspire action.
- Submission Cap: Each organization may submit up to two proposals.
Session Content Expectations
- Provide three actionable takeaways for attendees.
- Ensure content is scalable for destinations of all sizes—large, medium and small.
Focus Area for 2025
Your proposal should align with one of these high-impact themes:
- Brand Differentiation: Standing out in a crowded market.
- Economic Uncertainty: Navigating challenges and driving growth.
- Shifting Traveler Preferences: Meeting the moment with evolving traveler needs.
- Technology Integration: Leveraging tech to enhance destination marketing.
- Digital Competition: Winning the digital race.
What to Include in Your Proposal
Make sure your submitted proposal addresses each of these items:
- Session Key Focus Area
- Session Description
- Proposed Speakers: Include name, title, company, bio and headshot.
- Learning Objectives: Highlight key takeaways.
- Preferred Format
Questions?
Reach out to the U.S. Travel Content Team at [email protected].
Let’s create something extraordinary together. See you at ESTO 2025!