ESTO 2025 Registration Fees
Registration for ESTO 2025 is now open! The full registration fee covers all official conference sessions, activities, meal functions and sponsored program events. Registration cost excludes hotel, travel and personal expenses. You must be a current U.S. Travel member to be eligible for the member rate.*
New for 2025: Take advantage of early registration rates by July 1 and save. After July 1, rates will increase and the standard rate will apply.
|
Early Bird Register on or before July 1, 2025 |
Standard Register after July 1, 2025 |
|
|---|---|---|
| Engage Member | $1,250 | $1,350 |
| Inform Member | $1,350 | $1,450 |
| Non Member | $1,750 | $1,850 |
| Agency Representative | $2,500 | |
| Team Rate** | Teams registering four or more individuals in a single transaction will receive a $200 discount per person off the prevailing rate. (Not applicable for Agency Reps) | |
Conference Credentials: All delegates are issued a non-transferable name badge at registration, which is required for admission to all official ESTO functions. If you lose your name badge, please visit registration.
Event Eligibility and Policies
Who Can Attend?
You are eligible to attend ESTO if you are a destination marketing professional from:
- State and territory tourism offices
- Destination marketing organizations (DMOs), Convention and visitors bureaus (CVBs) and chambers of commerce
- Regional tourism marketing organizations
- Statewide tourism industry associations
Agency of Record Representatives-Eligibility Guidelines
We understand some state tourism offices and DMOs/CVBs view their agencies of record as an extension of their staff. The agency of record must be under contract or retainer for advertising or marketing services. The attending representative must be in an account manager capacity and specifically assigned to the state/destination client.
Agencies and firms that serve multiple states and/or DMO/CVB clients (national in scope) should consider participating at ESTO as a sponsor. For sponsorship information, please contact Shari Bailey.
Job titles that include business development, new business, publisher, or executive staff (president, CEO, vice president, chief operating officer, etc.) are typically not the key account managers at agencies of record and are not allowed to attend ESTO under this policy.
To ensure the program is not misused, U.S. Travel has instituted an application process. The agency applicant must have a sponsoring state tourism office or DMO/CVB and both parties must adhere to the following criteria:
- The state tourism office or DMO/CVB must initiate the application process, providing a signature that signifies that both parties consent to the ESTO Attendance Policy and submit the application to U.S. Travel for review (application is not a guarantee of attendance).
- The account representative must clearly understand the attendance policy and agree not to solicit business from other states or DMOs/CVBs nor entertain ESTO delegates during the event.
- A state or DMO/CVB may invite no more than five representatives to ESTO. These representatives may work for different agencies.
- A staff member from the state tourism office or DMO/CVB must attend ESTO in order for the agency representative to attend.
- Agency representatives will have the sponsoring state tourism office or DMO/CVB listed on their conference badge.
The application window closes two weeks before the conference. The deadline to submit applications for consideration is Thursday, July 31.
Please note applications will not be accepted over email.
Event Policies
For full details including information around cancellations, substitutions, payments and photography, explore U.S. Travel’s general event policies and ESTO-specific guidelines.