Join Us August 22-25 in Grand Rapids, MI!

Join hundreds of your fellow destination-marketing professionals at ESTO (Educational Seminar for Tourism Organizations)—the premier annual learning and knowledge-sharing forum for DMOs—at the Amway Grand Plaza Hotel, August 22-25. 

NOTE: If you are a state tourism office or DMO, and you would like to bring a representative from your agency of record to ESTO, be sure to review the guidelines and application process below.



The full registration fee covers all official conference sessions, activities, meal functions and sponsored program events. Fee excludes hotel, travel and personal expenses. You must be a current U.S. Travel member to be eligible for the member rate.*


Early Rate
Through March 31, 2020

Standard Rate
April 1 to August 25, 2020

Attendee - U.S. Travel Member



Attendee - Non-Member



U.S. Travel Chairman's and Board Circle Members (Applies only to state tourism office/DMO organizations and Allied segment)

1 complimentary registration

Instructions for obtaining the complimentary registration are emailed to all Chairman's and Board Circle Members when online registration opens. Chairman’s Circle and Board Circle organizations from the Allied segment may only register one person; no registrations are offered beyond the complimentary registration. For more information, contact the registrar at

*To qualify for the member rate, registrants must have fully paid their 2020 membership dues on or before August 21, 2020. Anyone who registers at the member rate, but is not a member in good standing will be re-registered and billed the difference for the non-member rate.



Attendee: Destination marketing professionals from city, regional and state/territory tourism organizations.

Sponsor Representative: Sponsor organizations are allowed to register a specific and limited number of representatives as outlined in the Sponsorship Letter of Agreement. To avoid conflict, registration of representatives should be coordinated by the designated key contact for the respective sponsor organization. No individual sponsor registration will be processed without prior approval from the key contact.



Where possible, payment in full should accompany applications for registrations. Accepted credit cards include: American Express, Discover, MasterCard and Visa.

State tourism office and DMO attendees may opt to pay by check or bank transfer. Instructions for submitting payment by check or bank wire transfer will be included in registrant confirmation materials. After July 24, credit card payment is required for all new registrations.

Pre-registered attendees must submit payment on or before July 31, 2020 or make special arrangements with the ESTO registrar to bring payment to the on-site registration desk. No credentials will be distributed without full payment.

Attendees who do not check in onsite and who have not submitted the required cancellation request (i.e., who are considered a "no-show" for the event) are fully responsible for any unpaid registration fees and will be billed accordingly.



All cancellation requests must be emailed to ESTO@ustravel.orgRefunds will be processed within 30 days.

100-Percent Refund: Cancellation notices submitted through May 31, 2020.

50-Percent Refund: Cancellation notices submitted between June 1, 2020 and June 30, 2020.

25-Percent Refund: Cancellation notices submitted between July 1, 2020 and July 31, 2020.

No Refund: Cancellation notices submitted on or after August 1, 2020.



(a) If a Force Majeure Event occurs, the party that is prevented by that Force Majeure Event from performing any one or more obligations under this agreement (the “Nonperforming Party”) will be excused from performing those obligations, on condition that it complies with its obligations under section (b). For purposes of this agreement, “Force Majeure Event” means any event or circumstance, including but not limited to: acts of God; war; riots; civil insurrections; cyclones; hurricanes; floods; fires; explosions; earthquakes; chemical contamination; epidemics; acts or threats of terrorism; trade restrictions; and acts of any Governmental Authority after the date of this Agreement, whether or not it was foreseeable, that prevents a party from performing any of its obligations under this agreement , except that a Force Majeure Event will not include a party’s financial hardship, an increase in prices, or a change of law.

(b) Upon occurrence of a Force Majeure Event, the Nonperforming Party shall promptly notify the other party of occurrence of that Force Majeure Event, its effect on performance, and how long that party expects it to last. Thereafter the Nonperforming Party shall update that information as reasonably necessary. During a Force Majeure Event, the Nonperforming Party shall use reasonable efforts to limit damages to the performing party and to resume its performance under this agreement.



Substitution/name changes are accepted and should be received in writing. Email your change request to



By registering for and/or attending ESTO, attendees understand and agree that they may be photographed, filmed or videotaped and hereby give U.S. Travel and those acting with its permission to take pictures and/or recordings of such attendees, and grant the perpetual right to use their name, voice, photograph, portrait, likeness, and biographical information (collectively, “Likeness”), without compensation, for broadcast or exhibition in any media now known or hereafter devised and to put the finished pictures/recordings to any lawful use without limitation or reservation.

Attendees hereby waive, release and forever discharge U.S. Travel from and against any and all claims or actions arising out of or resulting from any use of their Likeness.

Attendees who wish to opt-out of this waiver must complete the Media Opt-Out Form and bring it and the required photo to the registration desk on-site.



The U.S. Travel Code of Conduct for Events establishes minimum expectations of behavior for individuals attending U.S. Travel-sponsored events such that all participants may feel safe and are treated with respect. The Code is strictly enforced.


Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact