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Planning Committee

2024 Planning Committee Members

U.S. Travel's ESTO continues to be the premier marketing conference for destination marketing organizations and one of the ways ESTO's content remains successful is due to the unique perspectives our planning committee brings session development. Alongside the U.S. Travel team, committee members develop a program that is substantive, relevant, dynamic, and that continues to move the travel industry forward.

2024 Planning Committee Members are listed below.

Brenda Armstrong
Senior Director, Co-Op Development Sojern

Chris Canfield
Vice President, Virginia Tourism Corporation

Cathy Cartier
Chief Marketing Officer, Visit SLO CAL

Skylar Clark
Director Partner Marketing, Brand USA

Sara Otte Coleman
Director, Tourism and Marketing Division North Dakota Tourism Division

Kiva Couchon
Director of Strategic Operations, Arizona Office of Tourism

Amir Eylon
President & CEO, Longwoods International

Stephen Foutes
Director, Missouri Division of Tourism

Julie Gilbert
President & CEO Destination, Door County

Tyler Gosnell
Chief Brand & Marketing Officer, Visit Salt Lake

Kari Kauffman
Chief Destination Experience Office, Experience Columbus

Nathan Kelley
Director of Research, San Diego Tourism Authority

AJ Kinney
Partnerships Manager, Matador Network

Lauren Bennett McGinty
Executive Director, Explore Minnesota Tourism

Lindsay Milne
Vice President, Marketing Meet Boston

Claudia Murtha
Content Creator and YouTube Host, Visit Bucks County

Todd O'Leary
President & CEO, Visit Alexandria

Anne Sayers
Cabinet Secretary, Wisconsin Department of Tourism

Ted Sullivan
Chief Marketing Officer, Zartico

Daniel Thomas
Deputy Director, Illinois Office of Tourism

Sarah Townes
Chief Marketing and Innovation Officer, Experience Columbus

Sarah Wickham
State Tourism Director, Chief Communications & Marketing Officer Tourism Ohio