Celebrating Visionary Leadership in State Tourism
Presented in partnership with the National Council of State Tourism Directors (NCSTD), the State Tourism Director of the Year Award is one of travel’s highest honors, recognizing an exceptional leader who has made a lasting impact on travel and tourism in their state and across the industry.
This award celebrates a state tourism director whose vision, innovation and leadership have driven measurable success, elevating their state’s profile. Honorees have demonstrated outstanding ability to maximize resources, inspire their teams and create meaningful economic impact through travel and tourism.
Nominated by their NCSTD peers, award recipients represent the best of state tourism leadership. They push the industry forward, champion bold ideas and set the pace for what great tourism leadership looks like.
For more information about the State Tourism Director of the Year Award, please contact [email protected].
Congratulations to the State Tourism Director of the Year
Diane Shober
Executive DirectorWyoming Office of Tourism
Recognized for her outstanding leadership, dedication, and visionary strategy in advancing Wyoming's travel and tourism economy.
Previous Winners
Mike Mangeot
CommissionerKentucky Department of Tourism
David Lorenz
Vice PresidentTravel Michigan
Wit Tuttell
DirectorVisit North Carolina
Brad Dean
CEODiscover Puerto Rico
Duane Parrish
DirectorSouth Carolina Dept of Parks, Recreation & Tourism
Sara Otte Coleman
DirectorNorth Dakota Tourism Division