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State Tourism Director of the Year

Celebrating Visionary Leadership in State Tourism

Presented in partnership with the National Council of State Tourism Directors (NCSTD), the State Tourism Director of the Year Award is one of travel’s highest honors, recognizing an exceptional leader who has made a lasting impact on travel and tourism in their state and across the industry.

This award celebrates a state tourism director whose vision, innovation and leadership have driven measurable success, elevating their state’s profile. Honorees have demonstrated outstanding ability to maximize resources, inspire their teams and create meaningful economic impact through travel and tourism. 

Nominated by their NCSTD peers, award recipients represent the best of state tourism leadership. They push the industry forward, champion bold ideas and set the pace for what great tourism leadership looks like.

For more information about the State Tourism Director of the Year Award, please contact [email protected].

Congratulations to the State Tourism Director of the Year

Previous Winners

MM
2024 Recipient

Mike Mangeot

Commissioner

Kentucky Department of Tourism

DL
2023 Recipient

David Lorenz

Vice President

Travel Michigan

WT
2022 Recipient

Wit Tuttell

Director

Visit North Carolina

BD
2021 Recipient

Brad Dean

CEO

Discover Puerto Rico

DP
2019 Recipient

Duane Parrish

Director

South Carolina Dept of Parks, Recreation & Tourism

SC
2018 Recipient

Sara Otte Coleman

Director

North Dakota Tourism Division

2025 Winner