What Registration Includes
Your ESTO registration covers all official conference sessions, activities, meal functions, and sponsored events, including the ESTO Awards Ceremony and Celebration.
Registered attendees will also receive access to select post-event materials.
ESTO 2026 Registration Fees
|
Early Bird Register on or before July 1, 2025 |
Standard Register after July 1, 2025 |
|
|---|---|---|
| Engage Member | $1,250 | $1,350 |
| Inform Member | $1,350 | $1,450 |
| Non Member | $1,750 | $1,850 |
| Agency Representative | $2,500 | |
| Team Rate** | Teams registering four or more individuals in a single transaction will receive a $200 discount per person off the prevailing rate. (Not applicable for Agency Reps) | |
Eligibility
ESTO is designed for destination marketing professionals in State Tourism Offices and destination organizations of all sizes. Registrations are subject to approval.
Access our eligibility guidelines for Agency of Record Representatives.
Agency Representatives
U.S. Travel Association understands that some state tourism offices and DMOs/CVBs view their agencies of record as an extension of their staff. The agency of record must be under contract or retainer for advertising or marketing services. The attending representative must be in an account manager capacity and specifically assigned to the state/destination client. DMO and State Tourism Offices must apply to register representatives from their agency of record.
Learn more about agency representative eligibility criteria and policy here
Agency Representatives
For full details including information around cancellations, substitutions, payments and photography, explore ESTO’s Event Policies.