Who We're Looking For:
We select mid- to senior leaders outside the travel and destination marketing industry.
- Marketing & brand leaders
- Creative directors & agency executives
- Communications & media strategists
- Research & insights professionals
- Business leaders with campaign evaluation experience
✓ Eligibility Requirements:
- Must be a mid or senior level marketing professional
- Must not work in travel or destination marketing
- Must commit to 15–20 hours during the judging window
- Must maintain strict confidentiality
- Previous judging experience not required
WHAT TO EXPECT
Time Commitment 15–20 hours total
Training Webinar June 10 & 12
Judging Period June 15 – July 10
Why Serve:
- Evaluate best -in-class marketing from across the country
- Bring your expertise to a nationally recognized awards program
- Collaborate with accomplished cross-industry peers
- Help define excellence in destination marketing
Judge Recognition:
- Be listed on the ESTO website
- Be acknowledged during the ESTO Awards Ceremony
- Receive shareable social media graphics recognizing their participation
- Be eligible for two months of complimentary access to U.S. Travel research (upon request)