Who We'er Looking For
We select senior leaders outside the travel and destination marketing industry.
- Marketing & brand leaders
- Creative directors & agency executives
- Communications & media strategists
- Research & insights professionals
- Business leaders with campaign evaluation experience
Eligibility
Eligibility Requirements
- Must not work in travel or destination marketing
- Must commit to 15–20 hours during the judging window
- Must maintain strict confidentiality
WHAT TO EXPECT
Time Commitment
15–20 hours total
Training Webinar
June 10
Judging Period
June 15 – July 10
Why Serve
- Evaluate best -in-class marketing from across the country
- Apply your expertise in a new industry context
- Collaborate with a curated panel of accomplished peers
- Help define the benchmark for destination marketing excellence
Judging is structured, criteria-driven and focused on measurable impact.
Commitment
Time: Approximately 15– 20 hours total
Training Webinar: June 10
Judging Period: June 15 – July 10
Judges must commit to meeting all deadlines and maintain strict confidentiality.
If you bring experience evaluating strategy, creativity, and measurable impact, we invite you to apply.