2019 Program of Events

Take a look at this year's program of events.
 

Speaker Time & Location Session
8:00am to 12:00pm


Other
Advance registration required. Click here to sign up now! 
Give back to the local Austin community by attending the annual ESTO Cares event. Join the Central Texas Foodbank...
11:00am to 4:00pm
JW Marriott Austin

Networking
11:00am to 5:00pm
JW Marriott Austin

Other
Sponsored by
Registration is located at the base of the escalators.
11:00am to 6:00pm
JW Marriott Austin

Networking
Sponsored by
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 20, at ESTO's Awards Dinner and Presentation.
1:00pm to 5:30pm
JW Marriott Austin

Closed Meeting
Sponsored by
This meeting for the National Council of State Tourism Directors is a time for members to review programs and services, discuss strategy and connect on critical policy issues.
NCSTD members only.
2:00pm to 3:30pm
JW Marriott Austin

General Session
Presented and sponsored by
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
2:00pm to 3:30pm
JW Marriott Austin

General Session
Presented and sponsored by Miles Partnership.
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
  • Sandee
    Jordan
    Simpleview

2:00pm to 3:30pm
JW Marriott Austin

General Session
Presented and sponsored by
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
Studies show consumers spend 8.7 billion minutes viewing digital travel content every year. The most successful DMOs optimize their content...
  • Wendy
    Olson Killion
    Expedia Group Media Solutions

  • Christine
    Scarce
    Expedia Group Media Solutions

Multiple Speakers
2:00pm to 3:30pm
JW Marriott Austin

General Session
Presented and sponsored by
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
We are excited to welcome back Expedia Group Media Solutions for the sixth year as one of our Learning Lab presenters. At the session,...
2:00pm to 5:00pm
JW Marriott Austin

Closed Meeting
Sponsored by
The Destinations Council Board of Advisors' meeting is a time for members to review programs and services, discuss strategy and connect on critical policy issues.
Destinations Council board members only.
3:30pm to 3:45pm
JW Marriott Austin

Networking
3:45pm to 5:15pm
JW Marriott Austin

General Session
Presented and sponsored by CrowdRiff.
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
3:45pm to 5:15pm
JW Marriott Austin

General Session
Presented and sponsored by Miles Partnership.
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
  • Wendy
    Olson Killion
    Expedia Group Media Solutions

  • Christine
    Scarce
    Expedia Group Media Solutions

Multiple Speakers
3:45pm to 5:15pm
JW Marriott Austin

General Session
Presented and sponsored by
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
We are excited to welcome back Expedia Group Media Solutions for the sixth year as one of our Learning Lab presenters. At the session,...
  • Sandee
    Jordan
    Simpleview

3:45pm to 5:15pm
JW Marriott Austin

General Session
Presented and sponsored by
Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.
Studies show consumers spend 8.7 billion minutes viewing digital travel content every year. The most successful DMOs optimize their content...
Speaker Time & Location Session
8:00am to 5:00pm
JW Marriott Austin

Networking
8:00am to 6:00pm
JW Marriott Austin

Networking
Sponsored by
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 20, at ESTO's Awards Dinner and Presentation.
8:00am to 6:00pm
JW Marriott Austin

Other
8:30am to 9:30am
JW Marriott Austin

General Session
Coffee and breakfast pastries will be served.
9:00am to 11:00am
JW Marriott Austin

Closed Meeting
NCSTD members only.
9:45am to 11:45am
JW Marriott Austin

General Session
Sponsored by
Powered by the Destinations Council.
City and regional DMOs and CVBs only.
 
 
12:00pm to 1:30pm
JW Marriott Austin

Concurrent Session
  • Dan
    Janes
    Madden

12:00pm to 1:30pm
JW Marriott Austin

Concurrent Session
Sponsored by
The Marvel Cinematic Universe created 20+ films that have not only shaped a generation, but have become part of our culture. Many of these series were only known to the misfits, the outcasts, the nerds. Today, there is an entire ecosystem driving ticket sales, experiences, retail,...
  • Laura
    Fernandez
    Pandora Media, Inc.

12:00pm to 1:30pm
JW Marriott Austin

Concurrent Session
Sponsored by
We live in a world where voice is the new touch thanks to advancements in technology such as smartphones, smart speakers, smart TVs, and connected cars. 79% of audio consumption now takes place where visuals cannot reach consumers.
Pandora Media will discuss:

  • What this means for marketers...
  • Erik
    Evjen
    Tourism Economics

  • Adam
    Sacks
    Tourism Economics

Multiple Speakers
12:00pm to 1:30pm
JW Marriott Austin

Concurrent Session
Sponsored by
Don’t get stuck with a data dirge. Join this interactive session for a first look at Tourism Economics’ new data analytics and visualization services that help destinations make their data sing. These new tools are designed to take DMO sales strategy, market tracking, and performance analysis to...
12:30pm to 3:30pm
JW Marriott Austin

Closed Meeting
By invitation only.
The STAN meeting at ESTO is the only forum for state Travel Industry Association's to network and learn from colleagues who encounter similar challenges in dealing with state legislatures and congressional delegations. It is a valuable opportunity to pick up new methods...
  • Don
    Kolodz
    Discover the Palm Beaches

  • Marci
    Ross
    Maryland Office of Tourism Development

Multiple Speakers
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
With destination development becoming an increasing focus area for state and jurisdictional destination...
  • Greg
    Eckhart
    Travel Oregon

  • Jorge
    Franz
    Visit Houston

  • James
    Scoon
    Wyoming Office of Tourism

Multiple Speakers
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
Do you need to realign your domestic and international travel trade industry compass? If you want to ensure...
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session focuses on research challenges and opportunities destinations are facing. Discussion...
  • Katie
    Cook
    Visit Austin

  • Adam
    Johnson
    Visit Saint Paul

Multiple Speakers
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
GDPR… Social Influencers… Big Data… UGC… Email Marketing… Content Distribution… Video… Sequential Retargeting…...
  • Tim
    Fennell
    Travel Texas

  • Alena
    Hicks
    Arizona Office of Tourism

Multiple Speakers
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
Get ready—we are going to roll up our sleeves and have an open discussion on the latest state tourism advertising trends...
  • Leroy
    Bridges
    Visit St. Pete/Clearwater

  • Ryan
    Callison
    Visit Frisco

Multiple Speakers
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
Find out how destinations are highlighting hungry goats, leveraging concierge blitzes and spotlighting...
  • Aimee
    Awonohopay
    New Mexico Tourism Department

  • Chelsea
    Hartnett
    Travel Texas

Multiple Speakers
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session is designed to facilitate open discussion between state tourism professionals in communications...
  • Lisa
    Itel
    Travel Oregon

2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
2:00pm to 4:30pm
JW Marriott Austin

Professional Development Network Session
Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.
This session is for all visitor services professionals, from front-line workers to decision-making directors....
4:30pm to 5:00pm
JW Marriott Austin

Networking
  • Anirban
    Basu
    Sage Policy Group, Inc.

5:00pm to 6:00pm
JW Marriott Austin

General Session
Sponsored by
This presentation supplies a detailed discussion regarding global, national and regional economic performance using the most current data available. Special attention is devoted to certain aspects of economic life, including the performance of financial, labor, real estate ...
6:30pm to 8:00pm

Austin City Limits Live at The Moody Theater
Networking
Sponsored by
Join us at Austin City Limits Live at The Moody Theater (ACL Live), the premier destination in Austin for live performances! Just a five-minute walk from the JW Marriott Austin, ESTO attendees will get to experience a one-of-a-kind evening with special musical guest, Dr. Joe. Drinks and light ...
Speaker Time & Location Session
7:00am to 4:00pm


Other
7:00am to 6:00pm
JW Marriott Austin

Networking
Sponsored by
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 20, at ESTO's Awards Dinner and Presentation.
 
7:45am to 8:30am
JW Marriott Austin

Networking
8:45am to 9:30am
JW Marriott Austin

General Session
  • Roy
    Spence
    GSD&M and The Purpose Institute

9:30am to 10:30am
JW Marriott Austin

Keynote
10:30am to 10:50am
JW Marriott Austin

Networking
  • Ashlee
    Davie
    Facebook

  • Tom
    Jauncey
    Beautiful Destinations

Multiple Speakers
11:00am to 12:00pm
JW Marriott Austin
Lone Star E
Concurrent Session
Take a deep dive into mastering your social content, presence and strategy through best practices, an editing workshop and interactive learning.                                           ...
  • Andy
    Levine
    Development Counsellors International

  • Tracye
    McDaniel
    TIP Strategies

Multiple Speakers
11:00am to 12:00pm
JW Marriott Austin
Lone Star H
Concurrent Session
This session is limited to 35 attendees, but will repeat Monday afternoon, Tuesday morning and Tuesday afternoon.
Destination marketing organizations and economic development organizations (EDOs) are increasingly being called on to work together by both public and private sector leaders....
  • Jayne
    Buck
    VISIT DENVER The Convention & Visitors Bureau

  • Greg
    Eckhart
    Travel Oregon

  • Tom
    Gimble
    Austin City Limits and ACL Live at the Moody Theater

Multiple Speakers
11:00am to 12:00pm
JW Marriott Austin
Lone Star B-C
Concurrent Session
Global sales and marketing professionals often view domestic consumer campaigns as not being market-specific enough or simply not the right fit for the international consumer. During this session, you’ll have the opportunity to hear from an esteemed panel of global marketing professionals that have...
  • Ross
    Borden
    Matador Network

11:00am to 12:00pm
JW Marriott Austin
Lone Star A
Concurrent Session
Matador Network Founder and CEO Ross Borden speaks to an exciting panel of brand experts with specific expertise in cross-platform content marketing. This discussion explores the benefits and challenges of innovative campaigns whereby brands partner with DMOs in order to create more dynamic...
  • Nicole
    Arena
    LatinWorks

  • Jessica
    Schultz
    MMGY Global

  • Ly
    Tran
    Proof Advertising

Multiple Speakers
11:00am to 12:00pm
JW Marriott Austin
Lone Star F-G
Concurrent Session
How new media opportunities like HTML banners, fly-by ads and hand-painted murals are capturing the attention of consumers, and why you should consider including them in your advertising strategy.                           ...
12:15pm to 2:00pm
JW Marriott Austin

Networking
Sponsored by
Be sure to attend this luncheon to hear the latest from Brand USA. Also, don't miss the presentation of the State Tourism Director of the Year!
 
  • Shabnam
    Mogharabi
    SoulPancake

2:15pm to 2:45pm
JW Marriott Austin

General Session
3:15pm to 3:45pm
JW Marriott Austin

Networking
  • Nancy
    Harhut
    HBT Marketing

4:00pm to 5:00pm
JW Marriott Austin
Lone Star D
Concurrent Session
Sponsored by
In marketing, as in Scrabble, some words are worth more than others. They're the words with the power to convince and convert—the ones that drive marketers' success in headlines, subject lines, advertising copy and other marketing communications.
And with mobile readership increasingly shrinking...
  • Andy
    Levine
    Development Counsellors International

  • Tracye
    McDaniel
    TIP Strategies

Multiple Speakers
4:00pm to 5:00pm
JW Marriott Austin
Lone Star H
Concurrent Session
Sponsored by
This session is limited to 35 attendees, but will repeat Tuesday morning and Tuesday afternoon.
Destination marketing organizations and economic development organizations (EDOs) are increasingly being called on to work together by both public and private sector leaders. An integrated...
  • Joe
    D'Alessandro
    San Francisco Travel Association

  • Jorge
    Franz
    Houston First Corporation

  • Al
    Hutchinson
    Visit Baltimore

Multiple Speakers
4:00pm to 5:00pm
JW Marriott Austin
Lone Star B-C
Concurrent Session
Sponsored by
Is your destination welcoming to all visitors without discrimination? In this session you will hear inspirational stories of how organizations are implementing diversity, equity and inclusion best practices internally, which has led to expanded outreach to marginalized and minority communities...
  • Ross
    Borden
    Matador Network

4:00pm to 5:00pm
JW Marriott Austin
Lone Star A
Concurrent Session
Sponsored by
Matador Network Founder and CEO Ross Borden speaks to an exciting panel of brand experts with specific expertise in cross-platform content marketing. This discussion explores the benefits and challenges of innovative campaigns whereby brands partner with DMOs in order to create more dynamic...
  • Adam
    Sacks
    Tourism Economics

  • Katie
    Stadius
    mBuy

  • Mitch
    Whitten
    Visit Fort Worth

Multiple Speakers
4:00pm to 5:00pm
JW Marriott Austin
Lone Star F-G
Concurrent Session
Sponsored by
Numbers and stories are the perfect match in today’s data-driven tourism marketing and management world. Hear from industry experts about how you can indulge in beautiful stories and smart metrics to unleash the power within your business. We promise there won’t be any ugly graphs in this session!...
5:00pm to 6:30pm
JW Marriott Austin

Networking
Sponsored by
The Great ESTO Debates are coming to the main stage, in conjunction with our reception. Learn and laugh while enjoying some tasty libations and light hors d'oeuvres. 
 
Speaker Time & Location Session
7:30am to 2:00pm
JW Marriott Austin

Other
7:30am to 7:00pm
JW Marriott Austin

Networking
Sponsored by
Stop by the Destiny and Mercury Awards Lounge to view our digital awards gallery that showcases submissions from the top three finalists in each category. Award winners will be announced on Tuesday, August 20, at ESTO's Awards Dinner and Presentation. 
8:15am to 9:00am
JW Marriott Austin

Networking
  • Neil
    Pasricha
    The Institute for Global Happiness

9:15am to 10:15am
JW Marriott Austin

General Session
10:15am to 10:35am
JW Marriott Austin

Networking
  • Nancy
    Harhut
    HBT Marketing

10:45am to 11:45am
JW Marriott Austin
Lone Star D
Concurrent Session
In marketing, as in Scrabble, some words are worth more than others. They're the words with the power to convince and convert—the ones that drive marketers' success in headlines, subject lines, advertising copy and other marketing communications.
And with mobile readership increasingly shrinking...
  • Andy
    Levine
    Development Counsellors International

  • Tracye
    McDaniel
    TIP Strategies

Multiple Speakers
10:45am to 11:45am
JW Marriott Austin
Lone Star H
Concurrent Session
This session is limited to 35 attendees, but will repeat again on Tuesday afternoon.
Destination marketing organizations and economic development organizations (EDOs) are increasingly being called on to work together by both public and private sector leaders. An integrated approach to...
  • Leah
    Chandler
    Discover Puerto Rico

  • Kelly
    de Schaun, CTA
    Galveston Island Convention & Visitors Bureau

  • David
    Lorenz
    Travel Michigan MI Economic Development Corp.

Multiple Speakers
10:45am to 11:45am
JW Marriott Austin
Lone Star F-G
Concurrent Session
The arrival of big data in destination marketing changed how strategies are formed and ultimately measured. But what's next? Join industry thought leaders as they discuss how they're using research and analytics tools to inform marketing strategies, advocate, influence policy change...
  • Chuck
    Davison
    Visit SLO CAL

  • Helen
    Hill
    Explore Charleston

  • Cathy
    Ritter
    Colorado Tourism Office

Multiple Speakers
10:45am to 11:45am
JW Marriott Austin
Lone Star E
Concurrent Session
Do your residents have negative views of tourism and have resentment toward your visitors? Does your local community appreciate the economic value tourism brings to the region? Asking these questions to gauge resident sentiment may seem scary, but the results can be extremely valuable and eye...
12:00pm to 1:30pm
JW Marriott Austin

Networking
Sponsored by
Enjoy lunch with your colleagues and hear about plans for ESTO 2020 from the future host city and state. The winner of the Meredith Travel Marketing Scholarship will also be announced.
 
  • Erik
    Qualman
    Equalman Studios

1:45pm to 2:45pm
JW Marriott Austin

General Session
2:45pm to 3:15pm
JW Marriott Austin

Networking
  • Andy
    Levine
    Development Counsellors International

  • Tracye
    McDaniel
    TIP Strategies

Multiple Speakers
3:30pm to 4:30pm
JW Marriott Austin
Lone Star H
Concurrent Session
Destination marketing organizations and economic development organizations (EDOs) are increasingly being called on to work together by both public and private sector leaders. An integrated approach to telling a community’s story is an ideal solution to attracting visitors, investment and talent....
  • Ashley
    Ledford
    Hamilton County Tourism, Inc.

  • Laura
    White
    Charlotte Regional Visitors Authority

  • Andrew
    Gillman
    Utah Office of Tourism, Film & Global Branding

Multiple Speakers
3:30pm to 4:30pm
JW Marriott Austin
Lone Star E
Concurrent Session
In today’s digital world, it is easy to be swept away by the newest technologies and feel the need to add all of them to your website. But when you strip away the flair, how functional is your website, really? In this moderated panel discussion, we will drill down to the essence of the...
  • Tracy
    Lanza
    Brand USA

  • Shain
    Shapiro
    Sound Diplomacy

Multiple Speakers
3:30pm to 4:30pm
JW Marriott Austin
Lone Star D
Concurrent Session
From its power as a cultural expression to encouraging a tourist to stay an extra night, music is often an underutilized tool in the destination marketing arsenal.
Often music marketing is based on experiential activations: events, festivals and concerts. While this is one element of music tourism...
  • Paul
    Bencivengo
    Visit Bucks County

  • Gathan
    Borden
    Lexington Convention & Visitors Bureau

  • Cara
    Frank
    Simpleview

Multiple Speakers
3:30pm to 4:30pm
JW Marriott Austin
Lone Star B-C
Concurrent Session
Have you been promoted or looking for that next step? Focused on tourism marketing but no time for management training? This session will give rising professionals and those already in leadership, practical advice to prepare for career advancement.             ...
6:30pm to 7:15pm
JW Marriott Austin

Networking
Sponsored by
Every night, fans are gathering, guitars are tuning, crowds are cheering and music is filling up this city until it’s standing-room only. Get ready for your last night at ESTO in Austin—you’re with the band, so dress accordingly. 
7:15pm to 9:00pm
JW Marriott Austin

Networking
Sponsored by
When it comes to music in Texas, you’re in for way more than steel guitars and country stars. Here, you’ll find every music genre you can think of: from Rock and Roll to Tejano, to Texas Blues, Hip Hop, and the iconic Country and Western. Music is a rite of passage in Texas and a way to experience...

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.