2024 Schedule of Events


We're excited to see you in Phoenix for ESTO 2025! As content is built out, we will update this page. In the meantime, please see below for the ESTO 2024 program.

U.S. Travel’s ESTO 2024 program is designed to Ignite your Spark – to grow, learn, and connect. Each session is intentionally curated to elevate your marketing efforts in the DMO space. Explore the program below and learn more about the content paths. Please note all sessions will take place at the Greater Columbus Convention Center (GCCC).

Conference Credentials: All delegates are issued a non-transferable name badge at registration, which is required for admission to all official ESTO functions. If you lose your name badge, please visit registration.

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Tuesday, August 13
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11:30am - 12:30pm

All Access

  • Coopetition: Creating Synergy Across Destination and State Partners
    A210 - A215
    Greater Columbus Convention Center
    Details

    Collaboration or competition between destination partners is an age-old story. This session will explore coopetition and how to leverage these unique relationships to share innovative efforts, distribution channels, marketing campaigns, costs and risks, and much more. Hear how destinations have worked with their “competition” and the success stories of joint marketing campaigns to elevate not only their own destination but their neighboring destinations to create a valuable experience for all. Hear how destination leaders have worked together beyond advocacy and how to collaborate differently.

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3:25pm - 4:25pm

All Access

  • Empowering Minority Businesses: Proven Strategies for Community Engagement
    A110 - A115
    Greater Columbus Convention Center
    Details

    Minority-owned businesses play a pivotal role in building vibrant communities and inclusive travel destinations. Discover practical approaches for fostering collaboration and partnership between destination stakeholders, community organizations, minority-owned businesses, and travelers. This session will explore a range of innovative strategies implemented by destinations that are driving positive change in fostering a more inclusive and prosperous business environment. Participants will gain valuable insights on effectively engaging with minority-owned businesses, securing funding opportunities, and cultivating a collaborative ecosystem that benefits all stakeholders.

  • The Evolution of Meetings and Group Travel Marketing
    A210 - A215
    Greater Columbus Convention Center
    Details
    The world of meetings and group travel marketing is constantly in flux. This interactive session explores the most noticeable changes impacting the industry today. Uncover success stories from the past two years and gain firsthand insights from industry leaders who will share their own experiences and winning approaches. Learn how to adapt your marketing efforts and leverage partnerships with tour operators and event planners to remain competitive in this ever-evolving landscape.