Change can be difficult. As a destination marketer, you know this all too well.
The frenetic pace of technology and marketing’s shift from traditional to digital media has demanded change in how DMOs market to visitors, meeting planners, and others. Television, print, and radio have been replaced by websites, blogs, and social media; top-of-funnel mediums that have helped market destinations to wider audiences.
esto@ustravel.org
202.408.8422
