In the last 10 years, there has been a paradigm shift in China’s outbound travel market, now playing a major role in shaping the worldwide digital landscape. China has shifted from a short-haul, group tour market in the early 1980s to the present day’s fast-growing free independent traveler (FIT) market. Today, there are more than 130 million outbound Chinese travelers. These travelers are more sophisticated and not coming from only Tier-1 cities.
JOIN US FOR THIS YEAR'S ESTO EVENT IN
AUGUST 17-20, 2019
ESTO (Educational Seminar for Tourism Organizations) is the premier annual learning and knowledge-sharing forum for destination-marketing professionals.
ESTO is unique: It's not open to other industry sectors, with the exception of a limited number of official sponsors. ESTO is a non-sales environment where destination professionals go to learn about new trends and tools, share best practices and debate the pressing issues currently affecting them.