Marketing is being overrun with technology, but that can be a good thing. Marketers must master these new tools to move faster, adapt more quickly, and manage an increasingly complex set of customer experience touchpoints. Marketing technology expert, Scott Brinker, will explain how to carve a clear path through that complexity to effectively harness this innovation and deliver compelling marketing in a digital world.
Part futurist and part Indiana Jones, Dustin Garis embarked on one of the most extensive research expedition of its kind, spanning 50 countries across 6 continents. From this, he uncovered the most powerful global trends that impact the future of travel for both leisure and business. This includes the "Life Profit" concept, which redefines the way people measure their life—not in dollars, but rather by richness of memorable experiences.
ESTO (Educational Seminar for Tourism Organizations) is the premier annual learning and knowledge-sharing forum for destination marketing professionals. It is unique in that it is created by and exclusively for this specific target audience. ESTO is not open to other industry sectors, with the exception of a limited number of official ESTO sponsors.
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