In the last 10 years, there has been a paradigm shift in China’s outbound travel market, now playing a major role in shaping the worldwide digital landscape. China has shifted from a short-haul, group tour market in the early 1980s to the present day’s fast-growing free independent traveler (FIT) market. Today, there are more than 130 million outbound Chinese travelers. These travelers are more sophisticated and not coming from only Tier-1 cities.
JOIN US FOR THIS YEAR'S ESTO EVENT IN
Austin
AUGUST 17-20, 2019
ESTO (Educational Seminar for Tourism Organizations) is the premier annual learning and knowledge-sharing forum for destination-marketing professionals.
ESTO is unique: It's not open to other industry sectors, with the exception of a limited number of official sponsors. ESTO is a non-sales environment where destination professionals go to learn about new trends and tools, share best practices and debate the pressing issues currently affecting them.
FEATURED 2019 SPEAKERS
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Registration Opens Early 2019
Registration Opens Early 2019
Don't miss the destination-marketing event of the year!
ESTO (Educational Seminar for Tourism Organizations) is the premier annual learning and knowledge-sharing forum for destination marketing professionals. It is unique in that it is created by and exclusively for this specific target audience. ESTO is not open to other industry sectors, with the exception of a limited number of official ESTO sponsors.
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