Modify?
Yes! To modify is to transform.
Every destination marketing campaign is striving for a connection with potential visitors. It’s a relationship, a dance, a series of opportunities to resonate and convert potential visitors to each destination’s unique experiences.
Destinations continually measure, adjust and modify their messages to personalize their contact with travelers. The more a destination measures, the more it relates. The more potential visitors a destination relates to, the more it converts destination advocates.
esto@ustravel.org
202.408.8422
