The Breakthrough Blueprint: Building a Brand on Trust and Authenticity
August 25, 2026 - 1:00pm to 2:00pm
Grand Ballroom
Consumer expectations are changing, technology is reshaping how people engage with brands and organizations across every industry are being challenged to adapt.
In this fast-paced session, hear how Brooklinen CEO Billy May and Sheetz Director of Brand Strategy and Brand Design Jacee Scoular leverage decades of retail experience to create actionable playbooks for building consumer-centric companies, unlocking brand ambassadors, maximizing marketing investments and leaning in to who you are.