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ESTOxperiences

Engage. Experience. Connect.

U.S. Travel’s ESTO delivers a dynamic, interactive experience, designed to spark meaningful engagement. From collaborative roundtables and hands-on experiential activities to unique entertainment, every element is crafted to help attendees connect, learn and leave inspired.

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ESTO Philadelphia Lounge

Join us at the ESTO Philadelphia Lounge hosted by the Philadelphia Convention & Visitors Bureau, located on the first level just off the main lobby. Enjoy complimentary refreshments, unwind and catch up with friends, and shop a curated collection of local vendors. Don’t miss the custom hat experience, where you can personalize a baseball cap with your choice of Philadelphia-themed patches, expertly heat-pressed on-site to create a unique keepsake.

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Beyond the Classroom: Destination Immersions

Sunday, August 23

The Philadelphia CVB created a variety of out-of-classroom experiences designed to help you explore our host city while learning from industry leaders. You can choose from four unique city tours—whether you are savoring the flavors of Philly at Reading Terminal Market or exploring America’s most Historic Square Mile, there is something for everyone. Advance RSVP required through ESTO 2026 registration.

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New to ESTO: An Inside Look

Sunday, August 23 | 3:45 – 4:45 p.m.

Start ESTO 2026 with confidence and connection

Whether this is your first ESTO or you’d like a refresher, this high-level briefing provides a strategic roadmap to maximize your time and investment. ESTO is most effective when we learn from one another. This session connects you with experienced peer resources and colleagues to ensure you have a dedicated network throughout the week. We can’t wait to welcome you!

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A Grand ESTO Welcome – Secrets of Philly: Beneath the Surface

Sunday, August 23 | 5:00 – 6:30 p.m.

Join us for an evening of intrigue, connection, and discovery in the heart of Center City Philadelphia. Engage with peers – both longtime colleagues and ESTO first-timers as you kick-off ESTO at this architectural icon, a National Historic Landmark known for its ornate design and rich symbolism. At our pre-dinner reception, you’ll enjoy creative culinary offerings inspired by Philadelphia’s vibrant food scene, craft cocktails (and zero-proof sips).

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Destination Day

Tuesday, August 25

Destination Day returns with more energy, more creativity and more competition. This ESTO tradition is your chance to show off your team’s unique brand that goes the distance and builds momentum for the future. Bring the spirit and show how your destination’s identity—and its ideas—travel, inspire and make lasting impressions across the industry. Compete to win bragging rights, two complimentary registrations to ESTO 2027 and a special surprise from Destination Day sponsor Tempest.

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ESTO Awards Ceremony, Dinner and Celebration

Tuesday, August 25 | 6:00 – 9:00 p.m.

Join us for an evening recognizing the work—and the people—moving destination marketing forward. The ESTO Awards highlight the ideas, campaigns and innovation shaping the future of our industry. This is a moment to come together, celebrate excellence and connect with peers across the industry.

Dress: Red, white and blue with a sparkle too