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Discover the leading educational event of the year for destination marketers.

Educational Seminar for Tourism Organizations

ESTO (Educational Seminar for Tourism Organizations) is the leading annual learning and knowledge-sharing forum for destination marketing professionals featuring four days of dynamic, hands-on learning and content, curated by your industry peers. Designed to provide you with the tools and insights to challenge you creatively, ESTO has something for destination marketing professionals of all levels.  

Access exclusive insights, network with colleagues, discuss emerging marketing and innovation trends and debate pressing issues affecting destinations today.  


Attendees network with the best and brightest in the travel industry, including the nation’s top industry CEOs and marketing leaders from city, regional and state levels. Connect with peers freely with no hidden agenda. 


ESTO provides a unique forum for destinations of all sizes to stay ahead of the curve with disruptive content showcasing current and future trends.  

Gain valuable practical strategies for your destination. 


The Destiny and Mercury Awards celebrate the year's best campaigns, promotions and creative from our destinations. Collectively, these award programs are made up of 21 categories and receive more than 300 entries. Check out 2023 winners. 


ESTO provides the best in educational programming for DMOs. The quality from the general keynotes to the breakout sessions exceeds all expectations. My staff and I return to the office energized with tangible research and innovative ideas to incorporate into our marketing plans.

Patrick Kaler
President and CEO
Visit Buffalo Niagara

Sara O Coleman

ESTO is my priority conference and attending is always well worth the time investment! The content, collaboration and evolving formats mean I will leave with actionable insight to position our state for the best possible results.

Sara Otte Coleman
North Dakota Tourism Division