EDUCATIONAL SEMINAR FOR TOURISM ORGANIZATIONS
ESTO (Educational Seminar for Tourism Organizations) is the leading annual learning and knowledge-sharing forum for destination marketing professionals featuring three days of dynamic, hands-on learning and content, curated by your industry peers. Designed to provide you with the tools and insights to challenge you creatively, ESTO has something for destination marketing professionals of all levels.
Access exclusive insights, network with colleagues, discuss emerging marketing and innovation trends and debate pressing issues affecting destinations today.
NETWORKING
Attendees network with the best and brightest in the travel industry, including the nation’s top industry CEOs and marketing leaders from city, regional and state levels. Connect with peers freely with no hidden agenda.
DYNAMIC CONTENT
ESTO provides a unique forum for destinations of all sizes to stay ahead of the curve with disruptive content showcasing current and future trends.
AWARDS
The Destiny and Mercury Awards celebrate the year's best campaigns, promotions and creative from our destinations. Collectively, these award programs are made up of 21 categories and receive more than 300 entries. Check out 2023 winners.
Seeking Approval to Attend ESTO?
Download our justification letter (PDF) to help you secure your spot at ESTO!
WHAT DESTINATION MARKETERS SAY
ESTO provides the best in educational programming for DMOs. The quality from the general keynotes to the breakout sessions exceeds all expectations. My staff and I return to the office energized with tangible research and innovative ideas to incorporate into our marketing plans.
Patrick Kaler
President and CEO
Visit Buffalo Niagara
ESTO is my priority conference and attending is always well worth the time investment! The content, collaboration and evolving formats mean I will leave with actionable insight to position our state for the best possible results.
Sara Otte Coleman
Director
North Dakota Tourism Division
Receive the Latest ESTO Updates
Be part of the leading destination marketing event in 2025. Join your peers across three days of dynamic, hands-on learning and networking, curated by industry leaders and experts. Simply request to be on the list below to be part of this unique gathering where destination marketers gather to discuss the latest trends, innovations and emerging best practices to propel their destination forward.
Submit your information to be the first to know about ESTO 2025 registration opening, hotel information, keynote speakers, program topic and more.