About Us

EDUCATIONAL SEMINAR FOR TOURISM ORGANIZATIONS

ESTO is the definitive annual learning and knowledge-sharing forum for destination-marketing professionals. This action-packed, high-profile conference features four nonstop days of relevant, engaging content.

To remain competitive in today's consumer landscape, DMOs and state tourism offices know: You simply can't miss ESTO.

NETWORKING

Attendees network with the best and brightest in the travel industry. ESTO attracts 800+ of the nation's top industry CEOs and marketing leaders at the city, regional and state levels.

SPEAKERS

Through a combination of large-scale keynote presentations and more intimate breakout sessions, ESTO features 50+ dynamic speakers, who present content that informs and inspires.

EDUCATIONAL CONTENT

ESTO provides a one-of-a-kind forum for large and small destinations alike to learn about current trends, hear the latest research and discover implications for the future of their brand.

AWARDS

The Destiny and Mercury Awards celebrate the year's best campaigns, promotions and creative. Collectively, these award programs contain 20+ categories and receive nearly 300 entries.

At ESTO, you'll gain access to exclusive research, network with colleagues, learn about the latest marketing trends and debate pressing issues affecting destinations—all in a non-sales environment.

WHAT DESTINATION MARKETERS SAY

“ESTO provides the best in educational programming for DMOs. The quality from the general keynotes to the breakout sessions exceeds all expectations. My staff and I return to the office energized with tangible research and innovative ideas to incorporate into our marketing plans.”

Patrick Kaler

President and CEO

Visit Buffalo Niagara

“ESTO offers by far the best return on investment for our professional development budget. The content gets better and better every year, the speakers are superb and the topics are always spot-on. ESTO brings inspiration and new perspectives for identifying solutions to our challenges and creating new opportunities to achieve success in destination marketing.”