Matthew Bari

Matthew Bari is the Vice President of Marketing & Entertainment for the Lehigh Valley IronPigs, the Triple-A affiliate of the Philadelphia Phillies, where he oversees the organization's marketing, branding, digital strategy, fan experience, community relations, entertainment, and communications. Since joining the organization in 2022, he has helped lead one of Minor League Baseball's most recognized brands, with the IronPigs consistently ranking among the national leaders in attendance, digital engagement, and innovative fan experiences.

Beyond the ballpark, Matthew serves on the boards of IronPigs Charities, the Greater Lehigh Valley Chamber of Commerce, and Discover Lehigh Valley, helping strengthen the connection between sports, tourism, economic development, and community impact. He is passionate about creating experiences that inspire travel, generate economic activity, and build lasting connections between fans and destinations. Matthew is a frequent speaker on sports marketing, brand strategy, fan engagement, and the evolving role of live events in destination development.