Coopetition: Creating Synergy Across Destination and State Partners

Collaboration or competition between destination partners is an age-old story. This session will explore coopetition and how to leverage these unique relationships to share innovative efforts, distribution channels, marketing campaigns, costs and risks, and much more. Hear how destinations have worked with their “competition” and the success stories of joint marketing campaigns to elevate not only their own destination but their neighboring destinations to create a valuable experience for all. Hear how destination leaders have worked together beyond advocacy and how to collaborate differently.