Staci Mellman leads the global marketing strategy and development of the tourism brand for the USA. She oversees all global integrated marketing and communication initiatives, content marketing, and research and insights for Brand USA, the destination marketing organization for the USA. As the SVP of Integrated Marketing, she ensures that every initiative is strategically driven, measurable, and effective. Ms. Mellman joined Brand USA in November 2022 after serving as VISIT FLORIDA's Chief Marketing Officer for several years, where she led the evolution of the Florida tourism brand, developed the organization’s 5-year strategic plan, successfully navigated the organization through multiple crisis response efforts, and enhanced the overall marketing operations of the organization.
With over 20 years of experience in her field, Ms. Mellman is a seasoned creative and strategic marketer with a proven record of developing marketing initiatives that increase awareness and brand value. Her work on behalf of brands across disciplines has been recognized in published business case studies, AdWeek, and through multiple awards including an Expedia EPIC award, an Emmy, and several National PBS awards. She has an M.B.A from the Australian Graduate School of Management and a B.A in Sociology from The University of Texas at Austin.