Score! Boosting Tourism Through Sports

As the United States gears up to host upcoming major sporting events over the next couple of years, including the 2026 World Cup and 2028 Olympics, the spotlight turns to sports-related travel, along with the benefits and hurdles of this growing segment. Hear how the State Department is planning and preparing for a “mega-decade” of sports and the concrete steps needed to streamline aspects of the travel experience for millions of anticipated visitors. Best practices will be shared from the cities and organizations that are preparing to host. This session will delve into the implications for destination marketers and how to capitalize on the immense opportunities presented by sports travel.